Success over a long period of time in the restaurant industry eludes quite a few restaurants. The trends in food have an impact on this, so a rebranding might be a necessity over time. Great food at reasonable prices is always going to help a restaurant stay in business. This will cover tips for the business side of the restaurant as the kitchen side is a much different challenge. In a digital world, it is impossible to thrive as a restaurant without any online presence. Reactive restaurant owners could end up going out of business while proactive owners will always find a way to stay current with the local market. The following are tips to help a restaurant maintain success over the course of time.
Importance of Online Marketing
Online marketing can include social media marketing, monitoring customer reviews, and email promotion marketing. Handling these in a cost-efficient way can help maximize revenue while keeping overall cash flow healthy. Review websites are important, so reaching out to each customer with a response can work wonders. Inviting a customer back in to give them a better experience for free can cause them to change their review totally. Nearly everyone checks the online reviews of a restaurant before they plan to go out to dinner.
Bartenders That Bring In Business and Serve Responsibly
Bartenders that bring in business, whether they are family or friends, can do a few things. This can make a restaurant seem full, and having the parking lot healthily packed never hurts. The money they generate is an added bonus, even if the bartender cuts them a deal on dinner or drinks. Bartenders that build rapport with regulars can also keep certain patrons coming in for years. Plenty of people go to a restaurant for a specific server or bartender as being familiar with someone provides a sense of comfort.
Serving alcohol responsibly needs to be done as a bar can be sued for over-serving someone that is involved in a drunk driving accident. According to this personal injury lawyer, “The dram shop law applies to commercial establishments like bars, restaurants and hotels where alcoholic drinks are for sale. If alcohol is sold to someone who is obviously drunk and that person goes on to cause an injury, then the person or business who sold the alcohol may be charged with a misdemeanor offense as well as be liable for any civil claim against them.”
Partner With a Food Delivery Service
Partnering with as many food delivery services as possible can help maximize sales. Not all customers want to go to the restaurant during the Friday night rush but still might want their favorite meal. Meal delivery can also help generate revenue during slow times like that of lunch. The absence of needing to hire a delivery driver makes this the wisest decision possible. Keep estimated delivery times updated and honest as this can lead to a customer getting frustrated. This can even lead them not to order or eat at the physical restaurant in the future. Being one of the few restaurants in the area on a specific app can help expand the customer base as well. A person that otherwise would have never ordered or eaten at the restaurant might have limited options. Staying open late or on holidays for food production can really grow the customer base if quality food is delivered in a timely manner.
Catering Can Create Revenue During Slow Times of the Year
Catering events can help spread the restaurant’s name around if catering things like office lunches or even a wedding. People often have their favorite restaurant cater an event as they know that they will enjoy the food. Catering should have minimum amounts that need to be spent though as it will take the kitchen a healthy amount of time to fulfill large orders of an entrée or side item. The restaurant staff working these events can be offered as many might want to make extra money on a slow afternoon or day off.
The tips above can help a restaurant trend in the right direction. Restaurants are more than just food as they need to be run as an intelligent business. Far too many quality restaurants have failed due to mismanagement of money or lack of ability to adapt in the digital age. Take the time to create a strategy for smooth growth early so it can be implemented over time instead of all at once.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.