Personal Branding Could Be a Solution Against Unemployment: Humberto Herrera

The United Nations (UN) reported that the number of jobs that have been lost during the Sars-Cov2 virus pandemic has doubled compared to the 2009 economic crisis.

Releasing its most recent report, the International Labor Organization (ILO), a UN integral organization, asserted that full-time job losses are estimated at up to 255 million.

For the director of the ILO, Guy Ryder “this has been the most serious crisis for the world of work since the Great Depression of the 1930s. Its impact is much greater than that of the global financial crisis of 2009”.

Likewise, the ILO estimates that the loss of world income from these jobs amounts to 3.7 billion dollars. It transcends that women and young people are the ones who have suffered the most from job losses.

About this, the specialist in personal branding, Humberto Herrera Rincón Gallardo, assured in an interview for this medium, that to alleviate the crisis that the entire world is going through it is necessary to manage finances and protect the personal economy, through a strategy of positioning.

This strategy -Humberto Herrera said- consists of making a difference with 97 percent of the other competitors in the labor market and of taking advantage of the digital tools that are within our reach such as social networks to grow our credibility and provide greater confidence to employers, clients, etc.

When asked if we are facing one of the most difficult moments in the world economy, the expert -with ten years of experience in advising great figures in the business world- assured that it is indeed one of the most complicated moments and therefore, where we should try different things in order to get around the situation.

“Of course what is happening is very delicate, but above all, we must see it as an opportunity to prosper and try innovative strategies using all the tools we have at our disposal, and of course, following the recommendations of international organizations”, explained Humberto Herrera.

Among the suggestions made by the ILO Observatory, the maintenance of flexible macroeconomic policies for this year stands out; the formulation of specific measures aimed at improving the situation of women, youth, and low-skilled workers who receive low pay, as well as the promotion of social dialogue to implement the necessary recovery strategies to achieve more inclusive, fair and equitable economies. sustainable.

With more than ten years in the field, Humberto Herrera is one of the top personal branding experts in the world. In the last 10 years, he has advised more than 1,000 clients in the United States, Latin America, and Europe.

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