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The advent of numerous businesses and companies in the online world is something that has astounded people across the world. Seeing how they rise each day and make every possible effort to stand tall in a saturated industry has inspired many other brands to offer something new and use innovative strategies to make their brand name unique by strengthening their brand image.
There could be many marketing strategies and methods that can go ahead in helping e-commerce businesses create their special place in their respective niches. However, one thing that has helped certain brands immensely and given them the prominence and presence they needed is their support to charities and non-profit organizations catering to their niche to make the difference the world needs.
This not only helps the brands stand apart from others but, most importantly, also brings about a positive change in the business space and the world as a whole, benefiting people overall. Also, e-commerce business owners are aware of how implementing a donation program or giving a part of their revenue to organizations can improve their business model and contribute to making more revenue.
This also leads to attracting more attention from customers and a community build-up and also helps them with tax deduction bonus. Below are a few ways through which supporting charities can benefit e-commerce businesses.
• Leads to more sales: People often get more attracted to brands that support a certain cause and give back to the community. This encourages them to buy from them, ultimately contributing to more sales, a part of which then goes to the charities. Also, corporate social responsibility makes customers believe that the company’s products engaging in socially responsible activities are better performing.
• Increases customer loyalty: Customers automatically feel for the charities that the brand is supporting and get encouraged to buy from them every time, just so that they could contribute in some way to those organizations by purchasing from the brand, leading to increased brand loyalty.
• Improved brand image and reputation: A brand that supports a cause like Popular Nomad supports conservation centers and organizations to protect the environment always stands unique in their respective niches. Giving back is an incredible way to build emotional connections with customers, which also leads to increased brand visibility.
These are also the reasons why Popular Nomad has become so popular in a short span of time and has risen to the top as a 100% independent retailer, offering the coolest gear from emerging outdoor brands and also The Wandering Journal, where they keep nomads informed about different things, tricks, and everything else about being a nomad.