All those who ever wanted to or are in the business world are aware of the business failure rates. Although there are several reasons why a business may fail, the most important reason is the lack of differentiation. Most of the businesses that have not been able to make it to the top either had copied successful business concepts or models or had nothing new to offer.
Salman Altaf, a Multan young businessman in the e-commerce and digital marketing space, believes that it is high time aspiring entrepreneurs and even the ones in the business space already realize that what unique they offer will eventually help them stand apart from their competitors and contemporaries.
He says, “If you wish to achieve unique success, you must also work around making it a unique business in such a way that it differentiates from the competition wonderfully.” Below, Salman Altaf gives a few proven ways that can help businesses stay unique.
- Provide extraordinary services: Only talking about delivering great service is never enough. Entrepreneurs must work towards offering extraordinary services to people, which will make them think that the company really cares for what they need and demand.
- Change customer’s perceptions: It is essential for entrepreneurs to address the pain points of customers and change their perceptions about the same for the better. Addressing their problems and offering robust products and services for that can drive more customers to the business. Coming up with solutions that effectively solves the customer’s problems make businesses unique.
- Create a great work culture: Salman Altaf says that the culture he has created with Blue Cascade has acted as a great marketing tool as well for them. A great company and work culture mean keeping top talent, which can result in top strategies and methods for business development.
- Creating a cause marketing strategy: Any company that makes efforts to give back to society always gains great attention and attraction from customers. The business definitely benefits from a worthy cause and helps it stand out from the rest in the industry.
According to Salman Altaf, what has made his firm Blue Cascade achieve so much is their scalable business models that leverage technology. These business models address major shifts in online business ventures, which has helped Blue Cascade to achieve great success levels.
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