“As cliché as it sounds build something that you are passionate about and the money will come. There is no secret formula to success, you have to work for it. It took me a lot of time to realize what I was truly passionate about and I took many other paths before I came across social media marketing. It started as a hobby and as it grew, the time and effort I put in grew alongside it,” Mimms remarked.
Social media management and digital marketing entrepreneur, Brandon Mimms was born and raised in the city of Niagara Falls, Ontario Canada. He always had an entrepreneurial mindset which helped him make valuable connections and meet people he would not have met otherwise.
Around ten years ago he started with his first Twitter account which allowed him to create and experiment with various content strategies. Soon he observed that the largest growing accounts often had a female demographic with content focused on popular media, fashion and trends. He created his first page following this demographic and content style. He saw rapid success, his Twitter account growing nearly 500,000 followers in less than a week.
After that, Mimms started understanding the true potential of social media. “I determined the best way to generate revenue off Twitter and expanded my approach across multiple platforms over the years,” Mimms stated.
When asked about his secret to success, he said, “In my experience trying to “get rich quick” or looking for an easy way to make money is exactly the opposite of what a true entrepreneur would do. It takes hard work and a lot of hours to become successful. Even with all of that you can still fail. What’s important is that you continue to learn from your mistakes and work harder and smarter the next time around. 97% of the people who quit too soon are employed by the 3% who didn’t, by Jordan Belfort, is one of my favourite quotes and has become one of my guiding principles over the years.”
Today, Mimms gives back to his hometown, working with small to mid-sized businesses in an effort to help them improve their social media marketing skills. Mimms is also planning to open his very own digital marketing firm and hopes to pass on his knowledge of social media to others who can learn from him. Mimms also has a huge passion for travel, has visited over 25 countries and plans to go to every continent. “With social media as a job I am lucky to be able to work remotely and accomplish other goals while doing it”, Mimms said.