The way a few industries have been on a constant rise and growth pedestal proves the way the world has been embracing change and the many technological developments. Welcoming these advancements has what today led to the swift rise of the social media world.

Today, everything is about the social media space, where almost every person, brand, or business is trying to create its unique presence and reach even in the untapped markets across the world to eventually increase its visibility and revenue. Webvolution is a rising name in the world of internet marketing, consisting of app marketing experts who make sure to give their clients the results they seek through their apps.

The robust team at Webvolution has now come forward to lay out a few social media trends for 2022 that they believe every marketer should follow for better engagement and visibility.

  • AR and VR technology: This is one of the most trending technologies present, where brands have adapted to AR-powered shopping, which allows people to try-on products before buying them. Platforms like Instagram, Facebook, etc., give users the chance to try hundreds of filters for clicking pictures and taking videos. Also, the gaming space has integrated VR gear for an immersive gaming experience.
  • Influencer marketing: This has dominated the social media space so far and will continue to do even in 2022. It enables influencers to collaborate with brands to better reach the audiences over a series of social media promotion posts. Bigger brands have also been collaborating with micro-influencers, offering exclusive monetization options for influencers.
  • More video content: It is known that the kind of engagement video content provides is incredible. It is there to stay for the long run as well. Many brands are prioritizing shifting to video content over written content to attract more audience attention.

It won’t be wrong to say that the social media space has changed the gears of business in ways more than one, and experts believe that it is a great time to leverage its power to achieve maximum benefits out of the same.

Opinions expressed here are opinions of the Author. Influencive does not endorse or review brands mentioned; does not and cannot investigate relationships with brands, products, and people mentioned and is up to the Author to disclose. Accounts and articles may be professional fee-based.