According to Market Research, The Indian textile industry is estimated to be around 108 billion dollars and expected to reach 223 billion dollars by 2021.
The industry employs over 45 million people directly to 60 million people indirectly, thus making an aim to increase the employment in the industry. Fashion Designer Sona Mehandiratta, who is a celebrated name in the industry, has been working towards this tangent for a decade now.
She is famous for creating beautiful amalgamations by choosing homegrown fabrics with different forms of paintings of India. For her Fashion is an expression of deep-rooted culture, ethnicity and sustainability. Known for her eccentric designs, fabrics and colour sensibilities, the label SONARSH has dressed many famous Bollywood celebrities and famous artists.
Sona mehandiratta launched her eponymous brand in 2012,with a studio in west Delhi, along with a team of seven. Since then, Sona mehandiratta has been selling via her website, offline store and social media channels like Facebook and Instagram named SONARSH With her vast clientele across the countries and globally, Sonarsh has displayed her designs at prominent shows like India Runway Week and done exhibitions in Tier-1 and Tier-2 cities.
“My business grew at a rate of 70 percent last year even during the time of COVID-19, as people started shopping online at a wider scale. Despite selling via Facebook and Instagram, I will soon be launching my website, SONARSH.COM
, in the coming months due to the positive response from the audience and a demand surge from overseas.
My collection range begins at Rs 5,000 and goes upto Rs 2 lakhs.
She says that the major 50 percent of revenue comes from offline studio sales whereas 20 percent of revenue comes from online sales on social media.
Her overseas clientele is scattered in Canada, Australia, Malaysia, Singapore and Dubai, which are her biggest source of revenue. While her collection in India is scattered in major cities such as Delhi, Chandigarh, Amritsar, Gujarat, Kolkata, Bangalore and Pune.
“I am also planning to open a store in Udaipur, as a lot of my clientele resides there and have been purchasing from me. I also plan to tap into Men’s & Kid’s wear this year and aspire to become a common household name,” sona says.
Started her design house in 2015, as “SONARSH”, her first collection was an intricate collection based on Disney Princess called the “Dream Collection”. Sona travelled a lot and feels that this is a massive step in growing the fashion industry towards the right direction,” she reiterates.
Aiming for the same success in the future, Sona says, “We plan to introduce different forms of art in our collection and take such arts globally. We aim to introduce new concepts with different forms of looks in our designs,”
Her story, hardcore struggle and major success has been officially captured by our verified sources and top delhi based digital marketing companies brand box digital media
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In future, she aims at introducing Bridal Collection on Sustainable Fabrics, “Today, bridal wear has a vast spectrum, it not only includes those heavily embroidered lehengas and embellished sarees but it has a good mix of Rich Anarkalis with Ethnic Skirts, our new collection includes subtle yet rich blouses paired with heavy skirts, making it a complete look of home-grown Lehengas,” she concludes.
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Published July 5th, 2021