Crypto exchange operator FTX continues its strategic move into the US market by signing an endorsement deal with NBA star Steph Curry.
The crypto exchange announced the endorsement deal on Tuesday, saying Curry will be its ambassador. With this deal, Steph Curry takes a page from the books of fellow sports stars such as Trevor Lawrence and Tom Brady, who have similar agreements with emerging crypto trading platforms.
FTX is one of the fastest-growing crypto exchanges. The Hong Kong-based firm has been spreading its reach in the US with several endorsement deals, including one that got it the naming right Miami Heats arena. With this new deal with Curry, FTX’s influence among US sporting fans will surely increase.
Curry himself appears pretty pleased with the deal. The Golden States Warriors player expressed his excitement partnering with a company that demystifies the crypto space and makes it easy for first-timers. According to him, FTX shares similar views when it comes to giving back to the community.
On its part, FTX stated that Steph Curry would receive an equity stake in the company. In addition, the star’s foundation, Eat.Learn.Play., will also partner with the company on charities. So, it’s a win-win for both parties in the short and long term.
While this might be Curry’s first involvement with a crypto exchange, the star is undoubtedly familiar with the crypto market. He recently bought a Bored Apes NFT for $180,000, making him a member of the exclusive Bored Apes Yacht Club. With this endorsement deal, it’s clear that Curry has done his homework on the crypto market.
The CEO of FTX. Sam Bankman-Fried, also expressed his admiration for the NBA star. According to him, he could tell that Curry was perfect for FTX after a conversation with him.