With an approximate 2.8 billion monthly users, Facebook is one of the most popular marketing platforms. This is the reason you should learn how to leverage Facebook advertising. Sterling Lewis, a digital marketing expert, discusses how to scale your businesses through Facebook Ads.
In addition to digital marketing, Sterling Lewis is also one of the biggest nightlife promoters in Houston. Rewarded by Facebook as one of the top ten advertisers, Sterling helps businesses and brands expand their sales through Facebook and Instagram Ads. He specializes in website design, graphic design, social media management and coaching.
Not only does Facebook have a large user base, but it is equally the most engaging online platform. While your audience may be scattered around various platforms, there is a greater chance that most of them are active on Facebook.
According to Sterling, the key to online advertising is in targeting the ads. In targeting the audience, Sterling explains that you need to consider the interests of the people and the age. Once you define your audience, you are able to access the correct group and will be prompted to purchase after seeing the Ad.
Additionally, another approach you can use is ad retargeting. With this type of ad, your target is people who have either visited your site before or bought something from your store or service. To expand on your audience, Sterling explains, you can choose to target an audience based on your customers.
After you identify your audience, you can also decide to target those who resemble your audience – that is, their interests, age, and location. It is essential to have the right tools and create content that will generate sales. A successful advertisement is not measured based on likes but on the sales generated. Therefore, there is a need to create content that will lead to an increase in sales.
Before transitioning to a marketing space, Facebook was meant for interaction and entertainment. This is a platform people used to use when they needed to unwind. Today is different. To ensure you capture the attention of the audience, Sterling stresses the importance of being creative.
A creative ad will also drive engagement. In addition, it is important to add tags to the product you are advertising. Sometimes you might lose a potential customer simply because they saw the ad and loved it, but there was no tag to direct them to where the product could be found.
There are different ways of creating an ad on Facebook, notes Sterling; you should first define the purpose of the ad. For instance, the domain ads direct the audience to the general website and offer ads where you can advertise coupon codes to the customers, among other ads.
As digital marketing is becoming more popular, especially with the shift of most businesses to online platforms, Facebook advertising has become popular because of its large user base. Dedicated and determined to help scale companies through Facebook and Instagram Ads, Sterling has helped over 250 companies increase their sales.