A model, a successful blogger and an entrepreneur Tatyana Parfilyeva, the owner of the Cher’17 fashion store network, is recognized as «the Blogger 2021».
1. Hello, Tatiana. Nice to meet you. You’re one of the most recognizable fashion people in Ukrainе. How did you do this?
Nice to meet you, too. If you mean my blog, then yes. My Instagram account has over 1.7 million followers, and the videos on my YouTube channel have over 3 million views. But as I said, my blog is a full-fledged part of my life. Here I am who I really am, open and sincere. I always try to answer my subscribers’ questions and delight them with interesting and useful content.
2. Tatyana, you received the “Blogger 2021” award in Ukraine. Please share your impressions.
Recently in Kyiv took place the first annual award ceremony for achievement in the blogosphere National Bloggers Awards, established by the leaders of the influence marketing market – Whynot?Enot. It consisted of two stages: the audience vote and the decision of the jury. The jury, by the way, was very serious, it consisted of brand managers of large international companies. And it’s great to receive such an award. Although a little unexpected – all the participants were very strong, and I was even slightly behind in the audience vote.
3. Last year, you were invited to act in an episode of a Netflix movie with Jean-Claude Vandam. Did the film’s director David Charhon hear about you from Instagram?
That’s right. This is another proof that Instagram provides amazing opportunities to grow and get noticed. If you are open, purposeful and ready to work hard, you can become anyone you want, you can achieve everything that you dreamed about. Actually, in my blog, I try to inspire people by my example to move forward.
The shooting left just the most positive impressions. It was a great experience to communicate with Van Dam and the film’s director David Charhon. Jean-Claude Van Damme is a so talented person and a true professional in his field.
4. Tatiana, you have a network of fashion stores «Cher’17». Please tell us how many stores you have already opened.
Indeed, last summer one more fashion boutique CHER’17 was opened in the SkyMall shopping center in Kiev. This is my third boutique in the capital and the seventh in Ukraine. And we are not planning to stop there. In the very near future, we are going to expand and enter the international level.
In these boutiques, you can not only choose stylish and fashionable clothes, consultants will help you to pick a look for every taste, suitable for every type of figure. We don’t have dissatisfied customers.
5. «Сher 17» is your personal brand, already known all over the country. Tell us about the brand concept.
Every line of CHER studio is distinguished by luxurious fabrics and accessories, as well as mypersonal design vision “so simple, so chic”. We closely monitor trends and release drop collections. Unlike other mass-markets, we have small collections, but they contain all the most relevant things, all that is at the peak of fashion.And all this at a reasonable price. This is our concept.
6. Tatiana, so many people are waiting for the release of your summer collection. Can you please tell us what to expect?
As always, everything will be up–to–date. There will be a lot of capsules in our summer collection, everything that is at the peak of popularity. The best fabrics – natural cotton, linen, the most trendy colors – lilac, all shades of purple, electric, etc. It will be a very bright and stylish collection.
And of course, all sets will be incredibly feminine and elegant. They will be suitable for any woman who wants to feel herself comfortable, stylish and confident. We are always happy when our customers find what they need.
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