To stay afloat or rise up on Instagram, driving meaningful engagement is mandatory and one of the best ways to do so is through Instagram questions.
By asking questions to your audience, you encourage them to engage with you using a variety of ways. In fact, the question sticker on Instagram is known to be one of the most powerful tools of engagement. This is because, through these questions, you make yourself more accessible to your followers, make them feel like they matter, and identify your customer requirement.
Once you up to your engagement game, you begin to see a gradual flow of likes and followers. While this is one way of driving home more likes, it takes its own sweet time. If you want to gain instant likes on your posts, you can always opt helpful Instagram likes services.
That said, Instagram questioning is quite underutilized by businesses. This is because a majority of businesses see it as a photo journal and haven’t yet understood its potential.
In this article, we will help you understand how to use Instagram questions to drive maximum engagement. We will also list out a set of amazing Instagram question ideas that your brand can use on a regular basis.
Using Instagram Question Sticker
Unlike Instagram polls, Instagram stickers open up audience interactions that are more meaningful and long-lasting because they let the audience respond the way they choose. Here’s how you can use the Instagram Questions sticker on your stories:
- Open Instagram Stories and tap on the photo or video you want to upload.
- Open the Sticker Tray and tap on the Stricker icon.
- Pick Questions Stickers and type your question. You can also customize the color of your sticker.
- Upload your story.
If you don’t have a suitable image for the background, you can use Instagram Create Mode and pick a template you like the most.
Viewing Responses to Your Question
If you’re wondering how you can view the response you receive for your questions, you can read the following steps:
- Open your story with the Question Sticker.
- Tap the “Seen By” option on the lower left side of the story window.
- Once the Responses section comes up, tap on the “See All” option to have a look at the answers you’ve received.
- If you want to share any of these responses, you can tap the “Share Response” option.
- While sharing the response, add a background photo that can either be from your gallery or from an Instagram template.
You have now posted the response to your question.
6 Instagram Questions Ideas to Take Your Engagement to the Next Level
Before you start working on your Instagram questions, it is important to create authentic questions that will bring you closer to your audience, build your brand loyalty, and gain more likes. Companies like Leoboost can also help you in the area of boosting your likes and followers.
You can even use these questions to give your audience a peek into your personal life. By doing so, you not only help them relate to you, but also urge them to interact with you on a deeper level.
Here are some Instagram question ideas to get you started:
- “What content would you like to see more?”
Questions like this help you gain an insight into what your followers would like from you. This in turn helps you get some ideas about your content.
- “What inspires you?”
The reason inspirational content is so popular is because it makes people feel better by granting them the confidence they need. This is why it’s a great idea to tap this question by accompanying this question with an inspirational quote or meme. Other forms of this question include, “Who is your hero?”, “What would you do to change the world?”, etc.
- “Which one do you like the most?”
If you are a brand, this question can help you in many ways. For one, it can help you understand which product of yours is liked better by the customers so that you can apply the survey in your business. If you are an influencer, you can ask similar questions like, “Which one should my outfit be for the day?” By giving your followers a choice, you make them feel that they matter which is a great strategy to build customer loyalty.
- “How do you make use of our product/s?”
A great way to understand how your customers use your product, this question is simple and straightforward. You can use this question to frame similar questions like, “Who would you love to share this product with? Make sure you tag them!”
- “Who are you?”
You can use this question to understand how your followers identify themselves. Since just “Who are you” sounds too abstract, you can always use it to suit what your brand currently demands. For example, if you are a coffee company, you can ask, “Are you a coffee person? Tell us about your morning coffee ritual!”
- “Can you guess when’s our upcoming product launch?”
Starbucks used this question to understand what drink their customers thought was going to be introduced next. This not only created widespread speculation among Starbucks fans but also helped the brand understand what their customers were expecting from them.
Since Instagram questions aren’t just for interaction, here are two more cool things you can use them for:
- Use Instagram Questions before going live
You can use Instagram Questions to get your audience to tune in to your upcoming live video. For this purpose, you can ask them to drop in the questions they would like to ask you so that they can later join your live session to see how you answer their questions.
- Use Instagram Questions to run contests
The best example for leveraging Instagram Questions to run a contest can be found in the case of Lego. The popular toy company had used this sticker to ask their audience to guess the number of Lego pieces that created the Lego motorcycle they posted. After the session, the company rewarded the user who made the closest guess. By using Instagram Questions, Lego could drive a high level of engagement.
Now that you’ve understood how to strategically leverage Instagram Questions, it’s time to create your own questions!