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The Demonetized Nelk Boys Are Building A Business Empire Bigger Than You Can Imagine

The team behind Nelk launches it’s new new hard seltzer brand dubbed “Happy Dad.”

Stephen Deleonardis, (SteveWillDoIt), Sam Shahidi and Kyle Forgeard celebrate the launch of "Happy Dad." (Image sourced via @John / Instagram)

If you haven’t heard of Nelk, I can assure you it won’t be long before they become a household name (if they aren’t already). The Nelk Boys are an entertainment company that was founded in Canada in 2010. Best known for their pranks, stunts, and their brand “Full Send” – these young geniuses are building a business empire bigger than you can imagine.

Nelk was founded by Kyle Forgeard and Jesse Sebastiani and has now expanded to a team of more than 20 employees and advisors including internet legends and the brothers behind Shots Studios Inc., John and Sammy Shahidi.

Nelk is recently making headlines for launching a new hard seltzer brand dubbed “Happy Dad.” The company is predicting it will be “the hard seltzer of the summer.” With a combined fanbase of well over 50 million followers across all platforms – their reach is like no other.

Along with “Happy Dad,” Nelk has turned what used to be YouTube merchandise into one of the most sought after streetwear brands across the world. Their in-house brand “Full Send” has limited drops and sells out in minutes with unique items every time. 

Connect with me on Twitter, Instagram and LinkedIn. Are you an aspiring entrepreneur? Check out my new book: Strictly Business: How to Crush it as a Young Entrepreneur.

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Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing entrepreneurial media company.

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