The Essential Trends Your Website Should Be Following

It’s been said time and again that the Internet is easily the greatest invention of the century. It’s been such a pivotal factor in the rapid development of technology that almost all next-gen technologies have some method of connectivity to the Internet. And that’s only natural — our uncanny ability to share information both between distant individuals and between generations has always been the biggest advantage that we, as humans, have over every other living organism on Earth.

Now, technology has become the very core of our daily lives. There isn’t a single day that we aren’t using any mobile device to access the Internet, whether it’s meant for educational purposes, business purposes, or just as a means to pass the time. In fact, whenever you find yourself standing in a line, you’re apt to notice that most people, if not everyone, in that line are looking at one thing — their phones.

It’s also another fact that the smartphone has become the most popular device in the past decade. Today, every household has a smartphone and it’s simply for the fact that it’s not only portable, it’s also multi-functional, and the chief among these functions that greatly appeals to the average consumer is its ability to connect to the Internet.

Now, since access to the Internet today is so easy, it’s only natural that you use your website as a platform to share information. Google has recently put an emphasis on the creation or adaptation of mobile-friendly websites, and the premise is clear — people would rather view websites via their phones and tablets versus a laptop, or even a desktop computer. In fact, Google puts great emphasis on the importance of having a mobile-friendly website by penalizing those websites that aren’t optimized for mobile viewing by a decrease in search result ranking.

Another rising trend that has been seen in a lot of the more prominent websites is the use of chatbots. Chatbots are extremely useful for those people who need to engage with their audience often. This also expands into the customer service aspect of running a website, as is the case with eCommerce sites.

Chatbots are computer programs that are intended to simulate communication with an actual human. The main reason why they’re so useful is that they can be used to send quick announcements in one go, in contrast to sending each of your followers a chat that you manually type. Chatbots can also be programmed to respond to certain types of queries. This makes them useful for answering FAQs on your websites.

The great thing about chatbots is that they can still be improved. Artificial Intelligence is another trend that has been in the spotlight in recent months. Its first application was in improving the photography capabilities of smartphones, as seen with the latest Google Pixel phones. Now, AI is being tested to create self-driving cars and to also improve the effectivity of smart assistants. In this regard, it can be assumed that AI will also be able to improve the effectiveness of chatbots. With the help of AI, chatbots might be able to react to almost every query presented to them.

Now, if you need help on how to apply these technologies to your website, Peppermonkey Media is a great place to start.

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