The New Design Strategy – How Meredith Cancilla is Helping Up and Coming Designers Follow Their Passion

Meredith Cancilla is paving the way for designers to run successful businesses, without  a design degree. Her company Quixotic Design Co. specialise in building obsession-worthy brands for female entrepreneurs who are ready to cut through the noise and become the go-to in their industry. 

Quixotic builds strategy-forward brands and websites that get results and improve audience perception, authority and conversations. They are a lot more than just a design team, they are your business’s official fan club, the ones who pump you up and help your brand be the best it can possibly be. 

As a female owned operation, Quixotic focuses specifically on helping other female entrepreneurs scale their businesses to heights they never imagined possible with encouragement and guidance. Meredith and her team believe it is important to devote their energy to women, helping them develop the best versions of their brands, so they can thrive as business owners.

After designing for over 8 years, working for several top-tier agencies, and running a successful design business, Meredith now mentors aspiring graphic designers, helping them maximise their potential, find their unique style and learn the business side of design. Her philosophy is that it’s possible to have both a thriving design business AND live the lifestyle you’ve been dreaming of.

Meredith has also just released her course Dream Big Designer, dedicated to taking small designers and turning them into high-ticket designers. The course is ‘your ultimate plan to scale your design business with a passive income, a team and proven marketing methods’. 

Course subscribers will receive templates and scripts, resources, checklists and 8 modules of video trainings. The course will help create a roadmap to reaching income goals sustainably and the ability to work with high-ticket clients and businesses. 

The course is aimed towards designers that feel stuck working with pushy and lowballing clients, taking on too many projects without reaching their income goals, and need guidance and support through their design journey to work smarter not harder. Dream Big Designer helps designers reframe their existing services into a strategic offer suite, attract dream clients, systemize and automate their processes, and scale their businesses with multiple sources of income. 

The course also comes with a bonus rates calculator spreadsheet and a personal 1:1 call with Meredith, where she can answer your personal questions and help you on your specific journey.

The Dream Big Designer modules include scale strategy, building an offer suite, attracting high-ticket clients, high-converting sales call strategies, systems optimization, obsession-worthy client experience, marketing mastery and passive income planning. With fantastic reviews, Meredith’s masterclass is definitely a must for up and coming designers.

Curious on where to join Meredith’s one-of-a-kind course? They offer an early bird promo which you can pay in full or via payment plan!

Here’s the link:

Or to follow her journey, find Meredith on Instagram

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