A lot has already been spoken about how things have changed across business industries and sectors worldwide. This is a surreal sight to behold, looking at how people have welcomed the rise of technology with open arms, especially the social media world, which has immersed almost everyone into it.
Today, people can’t think of going without the same, not just for personal but for professional reasons as well. Social media has evolved over the years and has not just remained a social platform for people to meet virtually but has grown more as a marketing platform as well, giving people and businesses the opportunity to reach the world and taste their definition of success. The team at Digitopia, a growing marketing agency, lays out a few social media trends that can rock 2022 and the coming years.
- Ads on smaller apps: To better reach people where they are spending their time, ads on smaller apps will soon become a thing. Today, more than TikTok and Facebook, other rising apps like Snapchat have proved to be a greater platform for advertising to reach more untapped markets of the world.
- Personalization: Many rising apps are already paying more attention to the concept of personalization and adopting a white-glove approach to better serve their users. This personalization concept in apps can change the game for many apps and enhance user experience in the coming years.
- Inclusivity: All those apps and brands that have shown the commitment to inclusivity have hit differently with people. Hence, more and more brands are coming forward to emphasize on the same to live up to the consumer’s expectations of them on social responsibility.
Digitopia’s team mentions that apart from this, continuous integration of AR and VR, local targeting, and more video content are also a few trends to look out for in 2022.
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