The Ultimate Guide for Video Marketing

The current climate in marketing means that brands must be agile and adaptable while still staying close to their core mission statement — which should include incorporating powerful videos into every aspect of your campaign efforts!

 Video is now playing an increasingly important role in the way people consume media. HubSpot’s research shows that four out of the six most popular channels for video consumption are social media platforms, which accounts for nearly two-thirds of all global views on mobile devices alone.

With the rise of visual platforms like YouTube and Instagram, video has become an essential form of communication for brands. So how do you make it work?

It’s not about making expensive videos or paying a freelancer to post ads that are hard to pull off or take a ton amount of time. It’s more about creating something raw, authentic, and simple—something your audience can relate to. It’s never been cheaper to shoot a video — you can do it with your Smartphone!

Video marketing has been around for a while now, and it’s only getting better! We’ve compiled this guide to help make the process easier by teaching how much equipment will be needed as well as what type of editing software should work best after shooting.

What Is Video Marketing?

Video marketing enables businesses to target their audience more efficiently through various channels such as social media platforms: Facebook, Instagram, Snapchat, etc., by making entertaining videos that will catch people’s attention.

Social Media allows brands to view what content they are posting so that they may generate an efficient response from customers/clients based upon how many views (or “likes”) each post gets; creating engagement whilst also driving traffic back into their company website where potential clients may become new members or consumers.

Why Is Video Marketing Important?

so let’s take a look at some key statistics for those looking to incorporate this powerful marketing tool into their arsenal: 

-82% of internet traffic will soon be from videos (Cisco). 

-62% more people are likely to buy your product or service if they watch a branded video about it first. This has been found by Google and Ipsos MORI research studies, among others. (Google)

YouTube is one of the most popular websites on earth, with over 2 billion video views each day and a reported 1.5 million new users per month

– no wonder it’s at the top of Alexa’s list!

Watching YouTube videos is a very popular way to spend time. In fact, people watch 1 billion hours of video content every day on the site (YouTube).

YouTube is the second most-watched site in America, right behind Google and beating Facebook by a long shot. In fact, over one-third of American mobile users spend almost an hour per day with YouTube on their phones alone!

As the internet has evolved, video is now more and more prevalent. Recently it seems that even sites previously not seen as “video-focused” are transitioning to become havens for videos on what’s happening in people’s lives all over the world. For example, 60% of Facebook users watch a video there at least once per day!

Popular Types of Video Marketing

1. Instructional Videos

Instructional videos provide answers and instructions to assist the user in solving their problem. Another way instructional video guides can be used is by teaching new information about a company, brand or product that may drive viewers towards purchasing it.

When you are starting to make a video tutorial, first think about the scenario. Will it be like a “How To” or more of a testimonial? Either way, use visual materials and scripts when recording your lesson so that viewers can follow along with ease!

When you are starting to make a video tutorial, first think about the scenario. Will it be like a “How To” or more of a testimonial? Either way, use visual materials and scripts when recording your lesson so that viewers can follow along with ease!

2. Instagram videos

Instagram is a popular social media platform that brands can use to increase customer engagement and sell their products. Almost every brand has an Instagram profile, making it the perfect place for companies to make pitches about their product’s features within seconds of browsing through your feed or following you on IGTV (a separate app).

This means no more aggressive commercial breaks interrupting precious TV time! Brands are able to creatively promote themselves in this space-saving digital world where people only see what they want to.

According to a recent study, 72% of people prefer to learn about products and brands by watching videos. In fact, Quinty analytics data shows that Instagram videos receive 21% more interactions than still photos!

Creative people are always coming up with new ways to stay connected and share their appreciation for the brands they love. Instagram offers a platform that’s perfect for uploading any type of content, from videos on brand history and advertising campaigns to office brainstorming sessions or tips/tricks! The possibilities are endless when sharing your work is just as important as doing it well.

When you’re on Instagram, the whole world can see your posts. It’s so simple to post videos and photos that will be seen by millions of people across different countries in just a matter of minutes! One way to get more customers is with hashtags: every time you use one, it’ll show up when other users search for those words or topics. You could also mention bloggers or experts who are relevant to what you do in order to attract their followers as well!

In addition, using native advertising not only gives 40% higher click-through rates than any other paid promotion but makes sure that viewers have an authentic experience because they know where the content was created from originally rather than blindly clicking through links without ever knowing if there were sponsored ads involved.

3. Vlogs

A vlog is a video blog that enables you to establish your unique brand voice and deliver an immersive experience. Vlogs are one of the best formats for talking about company culture, making it excellent as either an introduction or continuation if already established in this regard. You don’t need everything scripted from A to Z or an extensive production process, nor do you require professional camera equipment-your smartphone can keep up with these needs!

A vlog can enhance your branding campaign, help you build a strong trust-based relationship with your audience by giving viewers an inside look into the company culture. You could give a tour of the office to share what it’s like working there one day and answer questions from staff members or do Q&A sessions with senior management about their thoughts on future developments in our industry.

4. Product videos

Product videos are a great way to show people what your product is capable of. They can teach the audience about all sorts of features and benefits that you would otherwise have to explain in text or with pictures alone. You should make sure not just include some short film on the company, but also something more interactive so they don’t feel like it’s too much information at once!

With the invention of YouTube and other video sharing websites, we’ve seen a rise in product videos. Landing page videos are perfect for giving potential customers an idea of what your company can offer them before they make any purchase decisions.

According to statistics found from landing page video experiment dot com/, there is currently a conversion rate increase by over 80% when viewing these types of promotional materials on our website or even social media pages like Facebook, Instagram, etcetera! Experiment with various formats such as screencasts that also have voiceovers added along with different effects to captivate the viewer’s attention span through visuals only rather than text-based content alone.

5. Demo Videos

Demo videos are a great way to show your audience what they will get if they purchase your product. They can also be useful for professionals who want to see how the software or product works without paying full price and risking buyer’s remorse. It’s especially valuable when you’ve built your mobile app or website and have to promote it.

In the age of social media, it’s impossible to get your message across without a video. The success rate for videos on Facebook is 10x higher than that of text and 80% more likely to be shared with others! Whether you’re promoting an event or brand, there are many different ways in which marketers can use video content marketing as part of their strategy.

A successful business needs every advantage they can gain over competitors, so stay up-to-date with industry trends by reading this quick guide about how using videos in your advertising campaign will help make sure those messages come through loud and clear!

6. Event Videos

There are many ways to get people excited about your event. One way is by making a video showcasing the highlights of it and promoting them on social media sites like Facebook or Twitter. Another idea would be posting videos that detail what you will do at the conference, such as panels or presentations from notable speakers who will attend (or have attended) in years past and share this information later with an email newsletter beforehand so attendees can RSVP for these sessions ahead of time while they still remember their topic choices!

You could also create promotional photos taken during previous events to showcase some fun moments captured through photography–these types of images tend to resonate well with potential guests because everyone loves seeing behind-the-scenes glimpses into other peoples’ experiences.”

7. Animated Videos

The HubSpot created the following video to promote a key theme from their 2017 State of Inbound Report.

Animated videos can be great for hard-to-grasp concepts that need strong visuals or to explain an abstract service or product, like Hubspot’s Marketing Automation platform.

How to Make a Video for Your Business

These days, people are looking to consume quality content on a regular basis, and with many people using their mobile devices to help them live more convenient lives, videos have become the most efficient way for brands to share their messages. 

Businesses can create an impactful 90-second video that will be viewed thousands of times in just one day if done right by following these five simple steps:

-Plan your video

A video is more than a simple visual representation of your company. A well-produced and executed video can engage audiences, build brand awareness, deliver important messages to the masses in an entertaining way—all with one goal: increase revenue. The process begins by outlining why you’re making this particular type of media piece before taking any steps further into production so that all decisions made will point back to their intended purpose (e.g., increased sales).

When you’re in a whirlwind of edits and reshoots, it’s easy to lose sight of your focus. But the only way to create successful videos is by first creating clear goals with the team. While working with the team, it’s important to stay on the same page with them and online collaboration tools help to manage team goals.

The simplest thing can make or break an epic video production – like choosing one consistent shot size for all scenes! We know this from experience here at Company X, where we’ve helped our clients avoid unnecessary work on their projects due to a lack of proper planning over these very things.

-Script your video

 A video is a form of communication, and like all forms of communication, it should be scripted. Off-the-cuff videos can work in certain scenarios where you want to capture the raw emotion (e.g., tearjerker documentaries), but if your goal as a vlogger or filmmaker is to bring compelling content that will resonate with an audience, then scripting becomes crucial for success.

A good script isn’t just important because it helps us understand what we see on screen, although this is one reason why scripts are useful tools when creating films and vlogs from scratch – even nonfiction ones! A well-written script also prevents confusion among viewers: they know how exactly who’s speaking at any given time without having them guess based on the action in front of them or the sound of their voice.

Understand your camera(s)

Learning to shoot a video doesn’t have to be overwhelming. Learn your camera(s), and you may end up with more customers! Too often, the fear of equipment keeps businesses from trying out video marketing. But learning to shoot video doesn’t have to be overwhelming.

There are a lot of reasons why people don’t start shooting videos for their businesses, but one that usually crops up is the fear and uncertainty around equipment. What if you can never figure out this camera? Where do I find everything on it, so I know how it uses? It’s not worth all these headaches! Don’t let your pieces of equipment hold back what could potentially become an amazing marketing strategy- take some time now and learn about them instead.

The iPhone’s camera is a powerful tool to help you remember the memories of your life. For best results, be sure that when taking photos or videos with your phone, you flip it horizontally for an optimal viewing experience and make sure not to zoom in too close on them so they don’t get pixelated and blurry looking.

Shoot with your iPhone! Before filming, ensure that you have enough storage on the device and disable notifications to avoid distractions.

Set up your studio.

You’ll need a camera, and then some. Are you starting up an in-office studio? You might be surprised by how quickly the price starts to add up! Add on tripods, lights, microphones–you get the idea.

Building your own studio can be a time-consuming hassle. However, it doesn’t have to cost you the price of an arm and leg if you put in some work into setting up – especially when there are so many affordable DIY hacks out there!

Prepare your talent.

Don’t have any actors in your company? That’s ok! You can help anyone become a confident video talent. All you need is some coaching and the right attitude, plus of course, being willing to laugh at yourself along the way.

The first time I ever showcased my face on camera, it was terrifying. Thankfully though, with the help of a few friends and some makeup tricks up my sleeve for making me feel more confident in front of the lens, like contouring or highlighting to bring out certain features-I actually felt comfortable enough to be myself! 

Shoot for the edit

So, you want to be a video professional? Well then, both shooting and editing are going to take up most of your time. There’s no way around it, which is why we’re providing some helpful tips on how best to approach either one in order for them each to turn out their absolute finest work!

The person behind the camera may think they have enough footage from a certain perspective, but to an editor, that same shot can be repetitive and not helpful. Filmmakers know that even the prettiest footage can be ruined in post-production. That’s why they take care to ensure their cuts are clean and accurate when shooting, so there won’t need to be any major changes later on down the line.

Edit your video

You’ve filmed your video footage. Congrats — you’re halfway there! Now it’s time to talk about editing, and we get that this can be confusing at first. It seems like a lot of work when you see software price tags, too; luckily, though, with options for different skill levels and budgets out in the world today (and even plenty of free stuff!), anyone has access to tools they’ll enjoy using.

so here are some editing apps for Windows and Mac

Adobe Premiere Pro

Apple iMovie

Choose your music

The first one is about how choosing the right mood and tone with music can make a difference between an amateur project or a professional piece of content. The second has some great advice on what types of songs work well depending on whether you want it to be more light-hearted or serious.

The cost of music can be difficult to calculate, but it doesn’t have to break your budget. You should research the licensing laws for your particular area and set a price you feel comfortable with before beginning production. When purchasing stock videos from other sources, make sure they are not copyrighted or, if so, that proper permission has been granted by the owner in order to avoid penalties later on down the line.

Record your voice over

Voiceovers are not only the narrator of your video but a tool for adding layers to it. If you’ve got some great footage and catchy music, then voiceovers are what will take those videos from good to fantastic!

Perhaps the most important part of any video is audio. If you don’t have a professional voice over guy, or if budgeting for that service doesn’t work out, there are some great alternatives to capture your own sound effects:

1) Use an Audio Recorder App on Your Phone

2) Record Yourself Speaking at Home

3) Find Creative Sound Effects Online

4) Take Short Videos and Listen Closely

5). In other words… your Smartphone can be just as capable in studio-quality recording when it comes to capturing audio.

So this was the whole and simple guide for you to start with video marketing. Now go and start your video marketing campaign. For more information, please feel free to comment down in the comment section.

If you are reading this post, it means you have an interest in making quality videos for your business but don’t know where to begin. If you’re tired of paying for expensive video editing services, or if you want to get serious about learning video production from the comfort of your own home, then this guide is what you need.

Online video and video marketing are not new. It’s been around for quite a few years now, with YouTube being at the forefront of it all. Even though there are some well-known companies on the site, many people still think that it’s impossible to make a living (or even profit) off of these videos…but they’re wrong.

With so much information out there on how to produce videos, we just wanted to put together an easy list so that entrepreneurs could start learning or improving their skills right away. Enjoy!