Amazon is the ultimate shopping destination for millions of online shoppers. The e-commerce giant is the world’s largest online retailer with a market cap of $930.5 bln as of May 2020. Amazon sells more than 12 million products in different categories and attracts over 2 billion shoppers every month.
Thousands of sellers use Amazon’s platform to sell a variety of products. Amazon’s huge user base presents several opportunities to them, but it presents a highly competitive environment to sellers too. The following blog post provides valuable tips on how sellers can grab audience attention to boost sales with effective Amazon marketing.
Essential Elements of Amazon Sales Strategy
1. Know The Rules
First and foremost, you must follow the rules and regulations for Amazon Product listing optimization. Violating the rules not only affects your products’ visibility on Amazon but may also result in your account being suspended or deactivated. The rules are quite simple and easy to understand.
You will find them whenever you log into your seller central account. Also, go through Amazon’s seller policies to ensure that you are not in violation of their rules and regulations. Read the policies carefully and adhere to them to avoid penalties.
2. Optimize Product Listings
The Amazon Seller Central account enables sellers to create product listings. Your product’s listing page is similar to a website’s landing page. The more traffic you can attract on your product page the more your sales will improve. To maximize traffic, you need to optimize your product pages with appropriate content.
A product page on Amazon includes titles, images, features, and product description. Titles alone, when chosen carefully can make a huge difference in your product’s search rankings. Amazon lets you create descriptive titles of up to 80 characters wherein you can easily add 1-2 keywords. Make descriptions as detailed as possible. You can add up to 4-5 keywords in your product description. In the ‘features’ section, list down the key benefits of your product and each of its specifications.
3. Image Optimizations
Product images on Amazon are often regarded as click magnets. Images are the major business drivers for any brand because they create the first impression on Amazon users. If your product listings are not receiving as many clicks as you had hoped for, the quality of your thumbnail images needs improvement.
It is, therefore advisable to upload multiple high-quality images for each product to improve sales and conversions. Using high-quality product images does not guarantee higher search rankings, but it does guarantee a better click-through rate (CTR).
That being said, if your product has a higher CTR, then Amazon’s A9 algorithm automatically puts it higher in search results. So it’s a win-win situation for sellers who want their products to gain traction on Amazon.
4. Repricing Strategy
The Amazon marketplace has undergone several changes over the years to attract a greater number of sellers. It has intensified the pricing battle among sellers. Amazon sellers who adopt a well-planned repricing strategy can cope better with the competition.
In fact, repricing is one of the most extensively used marketing strategies on Amazon. To implement repricing strategies, it is essential for you to extrapolate the costs behind the retailing price of their products.
You must also stay up-to-date with the market demand and supply of the products you sell. If a new product arrives in the market and the demand is high, the price should go up. Similarly, the price of outdated or less popular products should be depreciated accordingly.
5. Amazon Sponsored Products
‘Sponsored Products’ is an invaluable offering from Amazon Seller Central. It is the most effective way to promote your products to potential customers for improving sales. The feature enables you to run sponsored ads to showcase your products at the top of the Amazon search results.
There are two types of campaigns under Amazon Sponsored Products i.e automatic campaign and manual campaign. The automatic campaign requires basic product details only. When you opt for an automatic campaign, the Amazon algorithm automatically optimizes it to produce the desired results.
On the contrary, manual campaigns enable sellers to define a specific ad budget and campaign duration. The sellers can also select their own keywords and use them in the campaign. For the best results, we recommend combining these two campaigns.