Did you know that over five billion people watch YouTube every day? That makes YouTube the leading channel to easily put videos online. So, if you haven’t added video content to your marketing strategy, you are missing a great opportunity.
Running YouTube ads is one of the best ways to promote products across a wide variety of viewers who might be interested in your products. In this article, you will learn some vital tips on how to run a successful YouTube ad campaign.
Choose a Format That Fits Your Brand
Currently, YouTube has a lot of options when it comes to ad format. From bumper ads to skippable or non-skippable video ads, YouTube has it all. So, if you’re new to this game, it’s best to read and study which format would be more beneficial to your brand.
For example, if your goal is to raise awareness about your brand, then it’s wise to run an in-stream video. An in-stream video appears before or after other videos, thereby capturing the audience’s attention. But, if you want to generate more leads, then running a sponsored card would be ideal.
Take Control of Who Sees Your Ads
Thanks to YouTube targeting options, now you’ll have control over who sees your ads. This helps you optimize your budget and track the audience consuming your message.
Go to YouTube’s targeting options page and click on “video”. Here, you can customize your viewers based on their demographics and interest. For example, if you’re selling sporting goods, then you may add an interest and type “sporting goods audience” as a keyword.
Add Value to Your Content
Valuable content is something that is compelling and can connect with other people. With so many videos nowadays, people tend to skip every advertisement that comes their way, so you would want your video ad to be far from typical and convince people to watch it.
As with video ads, your only option is to make it as creative as you can. You can inject emotional appeal or add humor that has your viewers on the floor laughing. The main point is to make your ad compelling, unforgettable, and reflective of your brand.
Add Interactive Elements to Drive Action
Adding some interactive elements to your ad can definitely attract attention from viewers. Aside from a call to action, you make use of other elements like a link to your shopping cart or auto-end screens that encourage viewers to download your app.
Putting in some interactive elements will help your audience know what action you’re trying to draw from them. They also make your advertisement more direct and straightforward.
Retarget Your Market
It’s always good to follow up on your customers. When you run an ad, not all people eventually click your ad and buy the product you’re selling. But you will see who among the viewers has expressed their interest. So your job is to retarget these people and give them a little push to buy your products.
This time, you can take your advertisement out and display them on other social media platforms where your followers usually lurk. Combining your YouTube advertisement with other ads will make your strategy even more powerful.
Test Your Ads
Just because you’ve set up an ad on YouTube and paid for it doesn’t mean it’s eventually going to work. Not all ads placed on YouTube run successfully, mostly because of the lack of testing.
Testing your ads helps you know which ad can generate more leads for your product. You can start by segregating in-stream ads and display ads. As said, in-stream ads appear before or after other videos on YouTube. On the other hand, display ads appear next to related ads on YouTube. This way, you can run a couple of ads and see which one works better.
You can also apply testing when choosing the best ad format to suit your brand. For example, you can run a couple of different ad formats and see which one would bring more leads to your brand.
Leverage Data for Decision Making
The data you get from testing ads will be useful resources for your next decision. Instead of shooting in the dark, you can analyze your data to tell which ad works better than others.
Once you figure out which one is performing better, you can drop other ads that didn’t yield good results. Data-driven decision making helps you improve ads and cut the budget you spent on the wrong ads.
Connect With Your Customers Wisely
Engaging with your customers is a vital step to help them connect to your brand. If you want to run your ad successfully, don’t just depend solely on your advertisement. You need the whole marketing strategy working.
Since you have a YouTube channel, you need to make sure that you engage with your customers who follow your channel and visit or drop comments on your video. Answer relevant questions from leads and drive them to make a purchase.
Employ Basic SEO Principles on YouTube
Adding keywords to your ad description makes your ad searchable. Before posting your ad on YouTube, make time to search for relevant keywords using Google’s keyword tool.
You can choose keywords that have high monthly searches and low competition. Use these keywords in the title, video description, and tags. Once you’ve set up your SEO, your video will show up every time someone searches for relevant keywords.
Actively Engage With Your Customers to Help Them Convert
Given that video likes, shares, comments, and purchases are relevant metrics for engagement, you need to do whatever it takes to drive your viewers to do these actions.
Improve your social media presence. Show your audience that you can be there whenever they encounter issues. Respond to important queries and questions about your product. If they ever encounter confusion, enlighten them with information needed to erase this confusion. Invite them to share, like, comment, or make purchases.
A lot of people are looking for brands with real people manning their business. Once they’re ready to take action, you should also be ready to actively engage with them.
Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Josh Felber is no ordinary serial entrepreneur. Not only has he penned two bestsellers (one with Brian Tracy and another with Steve Forbes), he went on to win two Emmy Awards for executive producing the acclaimed documentary Visioneer: The Peter Diamandis Story.
Josh has appeared as a guest expert on NBC, CBS, ABC and Fox, and is the host of Making Bank. Josh is focused on challenging himself and those around him to achieve consistent excellence. His mission in life is to help over 100 million people design, develop and deliver their passions.