Have you ever searched for something in Google and wondered why certain websites ranked where they do? This ultimately comes down to many different factors, such as the quality of the content and how many other sites are reference link to it. The more links and references a site has, the higher it’s likely going to rank for select keywords and search phrases. In order to rank at the top of the search results for anything, you will need to create the best content possible.
To help with this process, today we are going to look at some of the best tools and software solutions on the internet today for creating better content than your competition. An excellent way to see what’s already ranking and working for your competition is the simply do a search for their name, or any other relevant keywords you might be trying to rank for. At the same time, if your competition is focusing mainly on text and images, then it might be best for you to start creating and implementing online video.
More often than not, creating better content than what’s already out there is usually just a matter of putting in more time and effort. There are already more than a billion active websites on the internet today, so it’s not just about creating content — it’s about making sure yours is the best out there.
MySimpleShow Drag-and-Drop Video Creator
Online video is quickly becoming the go-to source for information on the internet today. With more people accessing the internet through mobile devices and tablets, it’s no longer a priority to use the search results and use Google to find information. Instead, people are going right to social media and watching short videos.
With this in mind, creating an online video for your website or brand might be an excellent opportunity to reach new audiences and better engage with mobile users in the process — especially if you are doing any type of social media marketing. This is something we have already seen work for many online businesses when trying to pre-sell a product or build out landing pages. No one really wants to read endless amounts of text content anymore, when such information could easily be delivered in a much shorter amount of time and through an engaging video.
Not only is how online video being consumed changing but so is the process of video creation itself. mysimpleshow is an excellent online video creation tool that allows anyone to create whiteboard and explainer videos simply by clicking different images and making their own story come to life. In addition to providing users with an easy-to-use drag-and-drop platform, the options are also there to add your own unique images and voice overs.
Canva Browser-Based Graphic Editor
When it comes to creating quality content for your site you need to make sure you have great visuals to break apart your text. Stock photos are always useful, but a better way to stand out is to create original images and title headers of your own. Again, this is especially true if you want to take advantage of social media and having content shared with the right social thumbnails.
The good news is, there is no longer a need to hire a full-time graphics designer to work on your side projects or custom images for your site. Instead you can use a simple tool like Canva, which is a graphic editor software that is easily accessible right through any site browser. It’s free to sign up and use the site, but they also have a premium version which offers access to more tools, customizations, and images. Through this simple and easy to use drag-and-drop editor, anyone can start creating amazing graphic images and content for their site in just minutes. Just a few customized images, charts, and graphics and go a long way to help further improve your brand reach, reputation, and on-site experience.
Another perk of the internet-based graphic editor is that it comes with many templates and pre-built images that you can choose from. Everything from personal invites, to custom templates for social media, blog post headers, and more. In short, this tool will provide you with everything you need to create and customize images for your site.
Blog Title Topic Generator
While the actual written text content is going to be the meat of value within the content you create, the title is going to grab their attention and make them click. The majority of people that visit your site will read the title but only a small portion will actually read through your written content. For this reason it’s extremely important to make sure you have the best title possible.
However, coming up with the best title and grabbing as much attention and clicks as possible, isn’t always the easiest thing. To help with this process, HubSpot has create a blog topic generator that quickly puts together some of the most engaging call to action words while also allowing you to input your own target keywords.
The end result is a nice selection of blog topics and titles that you can consider for your next article. After using the tool for a while, you will then likely have an easier time coming up with your own new engaging topics and titles of your own. This is a free tool to use.
Your site is One in Billion… Make it Stand Out!
As mentioned earlier, there are more than a billion active websites on the internet today. That not only means there are now over a billion sites that you are going to have to compete against, but also that they are also putting out new content on a daily basis.
With so many sites already out there, if you want to compete and get your site to rank higher in the search results you need to make sure your content is the best as possible. Spend a lot of time on creating really great content and posting left less often (ie: more words in each article), yet also putting in the necessary time and research to effectively promote it as well.
By putting all of these methods and components together, you will soon find your site and content ranking at the top of the search results and getting shared more often through social mediaOpinions expressed here by Contributors are their own.