The marketing industry is moving so fast that it’s difficult to stay up-to-date with all the latest trends and what’s really happening behind the scenes (Facebook Algorithm changes, New Google Ranking Factors, New Marketing Tools, etc).
A good marketer wanting to master his craft needs to run A/B tests, experiment with new tools, share his thoughts with the community, debate and learn from others while exploring numerous marketing venues.
Moreover, he needs to consume great content from the experts every day.
These are the top 6 marketing experts who share great content online and who you should follow to get better at marketing:
1. Seth Godin
“Seth Godin may be the ultimate entrepreneur for the Information Age” Mary Kuntz wrote in Business Week. He is a best-selling author and entrepreneur who thinks about the marketing of ideas in the digital age.
Seth is one of the most well-known names in marketing today, and his blog is one of the most trafficked on the Web.
2. Gary Vaynerchuk
Gary Vaynerchuk isn’t only a marketer, he builds big businesses. Fresh out of college, he took his father’s wine business and grew it from a $3M to a $60M business in just five years. Now, he runs VaynerMedia, one of the world’s best digital agencies.
He hosts two shows, a Q&A called #AskGaryVee, where he answers interesting topics about social media, startups, and entrepreneurship. His second show is #DailyVee, a vlog that follows Gary’s life as a businessman and CEO of VaynerMedia.
3. Neil Patel
Neil Patel is an author, entrepreneur, and marketer. He started his first website at 16 and his own marketing firm a few years later. Now he helps companies like Amazon, NBC, HP, and Viacom grow their revenue.
He enjoys helping small and medium businesses grow using innovative marketing techniques. Neil is also the CoFounder of KISSmetrics and Crazy Egg. He produces authoritative, long-form content about Google Analytics, SEO, Facebook Ads, etc. almost every day.
4. Larry Kim
Larry Kim founded WordStream in 2007 by providing internet consulting services while managing a team of engineers and marketers to develop and sell software for search engine marketing automation. In 2008, he secured a $4 Million Series A investment from Sigma Partners and later a $6 Million Series B investment led by Egan Managed Partners. He is also a top columnist at Inc. Magazine, Search Engine Land, and Social Media Examiner.
5. Jon Loomer
He started Jon Loomer Digital in the fall of 2011 with the goal of helping other businesses maximise social media that makes a “difference.” In a little over a year, he has built a profitable, self-branded business around a website that has generated Four Million page views.
A few years ago, JonLoomer.com was recognized as one of Social Media Examiner’s Top 10 Social Media Blogs of 2013. It is simply the most complete online resource of advanced Facebook marketing tutorials, updated on nearly a daily basis.
6. Brian Dean
Brian Dean knows everything about Search Engine Optimization, he’s an internationally recognized entrepreneur and SEO expert specialized in providing marketers strategies they can use to get more search engine traffic.
He publishes only actionable content and tools that can help you with your Search Engine Optimization strategy.
Who is your favorite marketer?Opinions expressed here by Contributors are their own.