Uber Maps May Be on the Way

Uber Technologies Inc. signage stands inside the company's office prior to Senator Marco Rubio, a Republican from Florida, speaking in Washington, D.C., U.S., on Monday, March 24, 2014. Rubio addressed the need to adapt antiquated government regulations to increase economic opportunities for the 21st century and outdated regulations limit consumer choice. Photographer: Andrew Harrer/Bloomberg via Getty Images

Uber wants to spend $500 million creating its own mapping solution. Uber has essentially created its own industry. With its success, it now wants to compete with Google and create its own global mapping solution. Sure, Google is everywhere–this is quite true with Google Maps. Yet, how many stories have been posted of frustration with Google Maps leading people into dead ends, ditches or worse?

Since Uber makes its living driving people all over the world, it only makes sense to have the right directions every time. For Uber drivers, arriving late can equate to a profit loss. Every minute counts. This is just one of the many reasons Uber is investing $500 million to develop its own world-mapping technology. Eventually, Uber would like to offer transportation with driverless cars. Through an Uber map, they can increase their effectiveness. In addition, as cars drive the roads, the map gets updated. As a result, Uber gets an additional advantage in the market.

A bit of history: Google was one of Uber’s first investors. Although, Google then decided to focus on creating its own line of self-driving cars. What makes Google Maps lacking for Uber is the fact that it cannot always tell you where the front entrance of a building is located. Uber’s mapping solution may include that type of information. While Uber has not confirmed its investment in a mapping solution, it certainly makes sense.


Written by Katrina Manning

Katrina Manning is the Editor In Chief for . In addition, she is the author of "Marmalade's Exciting Tail, Lupus Obscurus and Under the Monastery. Her writing and editing services have been in demand over the last seven years, and she has contributed to a variety of websites and publications. She enjoys covering tech, business and lifestyle. Her objective is to provide a newsworthy, informative and enjoyable read.

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