UX Designer: How to Build a UX-Friendly Website for E-Commerce

Creating a website is more than just fancy images and efficient coding. What makes a good website different from others is its simple yet effective presentation, user-friendly design and ease of communication of information. Today, there are many guides and tips available on how to make any website user-friendly. 

UX-friendly websites benefit the users by making them feel good about using the product’s image optimization with advanced AI to remove bg to polish their visual content. Having a user-friendly design can greatly enhance your website’s UX. Better user experience means ease of navigation for users, making it easier to communicate product-specific information to them and ultimately increasing the overall leads. So, a website with good UX can eventually help you achieve your business goals. 

With the right approach, you can customize your website to an extent where you are able to initiate user response simply by presenting your product in a specific manner. This is especially useful for eCommerce stores, where the main objective is sale of items and products. Some of the tips to enhance your website UX are as follows:

 

• Design a structured website that is easy to navigate

• Use readable text sizes and fonts. Do not use multi-colored text. 

• Use white color as background and use contrasting overlay colors to catch user attention. 

• Do not overuse images. Only use images relevant to your niche that is of fine quality. 

• Use A/B testing to test different landing page versions and see which one suits best.

E-commerce UX: Successful UX Design Strategies

Any eCommerce business needs a top-tier UX design in order to gain traffic and generate sales. Today, AI is being used in order to enhance brand image, increase sales, and even improve customer service. According to research by eMarketer, the $794.5 billion retail eCommerce sales for the year 2020 in the United States of America are expected to increase by a whopping 20% in 2021. This substantial increase in the eCommerce market is mainly due to the rising trend of AI for business and e-marketer’s affinity towards digital marketing strategies. 

 

Focus on mobile-first.

Mobile phones are an important part of today’s world. They have become a necessity in our lives and that is why no eCommerce strategy is complete without mobile phone optimization. In 2013 alone, mobile devices accounted for 72.9% of total eCommerce sales made in the United States. Today, the numbers are even higher with online shopping being as simple as a click on the screen. The reason is simply the convenience and the ease of access that these devices provide. However, simply making your e-store accessible through mobile is not enough. You have to make the website friendly for mobile users. This includes updating the interface for mobile devices and creating a simplistic and navigable website structure. This will greatly enhance your e-business website’s UX further increasing your chances for a potential sale.  

Design for a multichannel experience.

Mobile phones are not the only device that users can use to view your page. It is estimated that more than half of smartphone users own more than one device with an average screen time of 2.5 hours per day. Therefore, your website should be designed and optimized as such to provide a seamless experience across multiple devices like phones, laptops, tablets, etc. This means the user would have a great experience with easy navigation irrespective of the device used. This further increases the chances for a potential sale by providing multiple sources of sale for your product. 

Optimize for speed of search results.

The speed of search results is the second thing the users will notice after the initial presentation of your web page. No one wants to wait for search results to load. Longer waiting times can lead to frustration, driving users away from your site. Your web page should be well-optimized, mapped, and connected in order to minimize the waiting time. SEO is an important tool that can be used to your advantage here. This will provide a better UX further elevating your business leads and clicks. 

Customer Experience.

Enhanced customer experience does not only include minimized waiting time and a mobile user-friendly website, but it starts the second any customer visits your website. The first impression is the last impression so a professional outlook of your website is an integral part of the customer experience. Connected and well-structured web pages are also a plus point as they create ease in decision making for the user by providing only the relevant information in a streamlined way. Everything from the second a user clicks on your website to the checkout screen makes up the customer experience. Every little detail counts so make sure you provide your customer with best experience possible. This will add value to your eCommerce site in the form of satisfied customers which is the ultimate goal for any successful business. 

 

The 12 Main User Experience Stats and Facts for 2022:

1. 72% of B2B marketers say a poor user experience can kill a sale.

2. 90% of customers will not return to a website if it is hard to use.

3. 95% of mobile users want websites that are simple to navigate.

4. 80% of mobile users want sites that load quickly.

5. 90% of users will not return to a site if it takes more than 3 seconds to load.

6. 55% of internet users believe that a website’s design is the most important factor in their decision to buy from a company.

7. 65% of internet users believe that a website’s appearance is the most important factor in their decision to buy from a company.

8. 62% of consumers say they are more likely to make purchases on websites that have good design and layout.

9. 67% of mobile visitors are likely to make a purchase if they like the user experience the website offers.

10. 92% of consumers expect a website to load in 2 seconds or less.

11. Make your website better than the rest and you are sure to get more customers.

12. A good user experience leads to more conversions, which in turn leads to more sales and profits for your business.

Conclusion: 

The information presented above is a great illustration of why UX Designers are needed in eCommerce industry. UX Designers play with data, images, videos, and websites to communicate the motive of any web platform, whether it be sale of a specific product or be interactive features like games and quizzes. These designers have the ability to tell stories through data and they are masters of the art to keep users engaged. These people add value to your store or platform by increasing interaction, leading to more clicks and eventually business growth in the form of more sales.