Managing a Facebook business account differs significantly from managing a personal Facebook account. For starters, you don’t post photos of your intoxicated exploits on the page. Neither do you post pictures of your infant or toddler doing adorable things on the page.
You have a dedicated business Facebook page (and maybe a group), and you post updates that you think your followers would find interesting. Any (but ideally not all) of your posts aim at advertising your company and its products.
There is no easy solution to the right times to post on Facebook. Several studies have been performed on the topic, with varying results.
A survey of their clients’ Facebook posting enabled Sprout Social to draw some broad conclusions. They used the Central Time Zone to express both of their hours (CST). If you choose the same timezone as most of your target group, you could get comparable outcomes.
The following are the conclusion reached by Sprout Social
- Wednesdays from 11 a.m. to 1 p.m. are the perfect hours to post.
- Wednesday is the overall best day.
- On weekdays from 9 a.m. to 3 p.m., you’ll get the most consistent engagement.
- Sunday is the worst day, with the least amount of engagement.
- Early mornings and evenings before 7 a.m. and after 5 p.m. per day had the lowest engagement.
- People are most likely to notice the Facebook messages in the middle of the week, between mid-morning and mid-afternoon. During their morning, lunch, and afternoon tea breaks, many people are likely to check their Facebook apps.
Surprisingly, people make less of an attempt to check Facebook on weekends or in the evenings while at home.
One of the most effective ways to increase engagement, drive traffic, and attract new followers on Facebook is to choose the right time to post.
Of course, each Facebook Page has its unique followers, with people from various cities and time zones.
So, how can you figure out what is the best time to post on Facebook for you?
Discover Your Top Engagement Times in Your Facebook Page Insights
It’s important to consider the time zones of your Facebook Page’s followers when determining the best time to post on Facebook.
Fortunately, Facebook Page Insights includes a wealth of information regarding your page’s success, including demographic information about your audience and how people are reacting to your posts.
You’ll even be able to see why people visit your page and how they find it, which will help you figure out when your best posting times are!
Open your Facebook Page and press the “See All” button next to Insights to see insights regarding your Page’s followers (you can also find your insights in the Manage Page toolbar).
The various parts of your Page Insights are shown on the left side of the screen, while diagrams and maps relevant to these sections are shown on the right side.
To begin, go to the Insights page’s 5 Most Recent Posts section. This will bring up a graph displaying when the followers are online (keep in mind the time zone!):
- Hovering the cursor over the days at the top of the page can show you which days produce the most engagement on your page.
- You may also filter by nation or city in Insights’ Page Views segment (the number of people who have visited your Page) to see which locations are attracting the most views.
- Facebook tracks the scope and interaction of your Facebook posts, which can be a useful tool for determining when your followers are more likely to interact with your content.
- Click Posts in your Page Insights, then scroll down through All Posts Published
- To see the overall engagement by type for each post, sort the articles by Likes, Comments, and Shares.
- Pay particular attention to the Published column, which indicates when each article was posted to your Facebook Page.
Can you see any patterns? Since you’ll have to manually cross-reference the posting times (there’s no way to organize this data), this is another excellent way to figure out when your audience is online and more likely to interact with your content.
- Note: If you boost your Facebook messages, keep in mind that your engagement figures can be distorted!
Check Facebook Audience Insights
Facebook Audience Insights was created to assist you in planning and optimizing your Facebook marketing strategies, but it’s still a perfect tool for discovering your audience’s locations and time zones!
Unlike Page Insights, which examines Interactions with your Page (such as likes, comments, and shares), Audience Insights examines your current or potential users across Facebook, taking into account their demographics, interests, and behavioral details.
Open your Audience Insights dashboard and choose if you want insights for Anyone on Facebook (all Facebook users) or just People connected to your Page to get started. (Because you want to learn more about your current Facebook audience, we choose the second option)
On the left side of the screen of the Audience Insights dashboard, you will zoom in on the audience features you want to target (i.e., Location, Age and Gender, and Interests), while the right side of the screen shows graphs and maps specific to the audience.
You will enter the country where the bulk of your Facebook Page subscribers come from in the Location area if you already know the country. If you’re unsure, leave the field blank.
Switch to the Location tab
You will see where most of your potential followers reside (including their top cities and countries) and what languages they speak.
This data is particularly useful in determining your top time zones! If you discover that the bulk of your Facebook Page subscribers are located on the west coast of North America, for example, it’s a positive sign that you might play with various PST posting times.
Check out Creator Studio and see which locations are the Most Engaged
Facebook’s Creator Studio provides an Insights page, among other things, to help developers better grasp their audience and how they engage with their material.
It’s not as comprehensive as Page Insights or Audience Insights, but it has its uses.
For example, if you go to the Video Insights tab and choose Viewer, you’ll see a rundown of the top (most engaged) Facebook viewers, as well as their locations.
If you find that audiences from a certain nation are more involved with your video material, it could be an indication that you should post in that country’s time zone.
These are the types of things you will want to look at when using different social media platforms like Instagram or Twitter as well — user engagement stats.
Work with Different Posting Times and Keep Track of the Performance
It’s time to test multiple posting times and monitor your success until you understand where your audience resides and their top time zones.
To do this, make a spreadsheet to watch how much engagement you get when you post at various times on different days.
Start by selecting five separate times during the week.
If your followers are most interested between 5 and 9 p.m. EST, for example, plan your updates to appear at 5, 6, 7, 8, and 9 p.m.
Keep track of how many views and feedback each post gets, as well as the date and period you published it, in your spreadsheet.
Switch the spacing of your posts for each day next week if you posted at 5 p.m. on Monday in week 1, for example, post at 6 p.m. in week 2.
It can take a few weeks, but you will use this data to help you pick the best days to share to particular networks depending on your target demographic, as well as the best times to get traffic on certain days.
Factors to Consider
Post for your most active timezone(s): even though you’re in LA, if most of your followers are in New York, you can post in the EST time zone.
If you have followers in both Canada and the United Kingdom, you can find that posting at “odd” hours in your timezone (like midnight PST) performs well for you since it is 8 a.m. in London.
Examine the target audience’s demographics: While certain people believe that the perfect time to post on Facebook is before work or at lunch, this assumes that the rest of the followers are working full-time. If your marketing is targeted at college students or seniors, those posting times may not be ideal.
Final Thoughts on When to Post to Facebook
The last step is to plan your Facebook posts with the best hours to post on Facebook to know when your Facebook audience is most active and how to drive the most engagement depending on their activity.
If you enjoyed this article on the best times to post to Facebook, be sure to also check out our recent guides on how to get more IG followers and why everyone is talking about Fintech and Affiliate Marketing.