You’re probably thinking, “When is the best time to post on TikTok?” if you’re trying to expand your TikTok following. This is a question that many brand and individuals as on a daily basis, and actually on that we’ve already covered in great detail for posting times on Facebook.
But, given TikTok’s rapid pace, this is a tough question to address.
In this article, we’ll share the most recent findings on the best times to post on TikTok worldwide. You’ll also discover how to use TikTok analytics to determine the best time to post on the platform.
Does that make sense? Let’s get started.
Generally, the best times to post on the platform are between 6 and 10 a.m. and 7 to 11 p.m. in Eastern Standard Time (EST).
Let’s look at it more closely.
For each day of the week, they discovered the right times to post. The following are the findings in Eastern Standard Time (EST):
- Mon: 6 a.m., 10 a.m., and 10 p.m.
- Tuesday: 2 a.m., 4 a.m., and *9 a.m.
- Wednesday: 7 a.m., 8 a.m., and 11 a.m.
- Thursday: 9 a.m. / *12 p.m. / 7 p.m.
- Friday: *5 a.m., 1 p.m., 3 p.m.
- Sat: 11 a.m., 7 p.m., and 8 p.m.
- Sun: 7 a.m. / 8 a.m. / 4 p.m.
(* The times denoted with an asterisk have particularly high levels of engagement.)
According to the report, the maximum rate of engagement was seen at 9 a.m. on Tuesdays, 12 p.m. on Thursdays, and 5 a.m. on Fridays, according to the report.
Remember that these times are in Eastern Standard Time (EST). As a result, you’ll need to use a conversion calculator to determine the best time to post your content on TikTok in the location where your target audience is located (Assuming you want to work with this time).
But how do you know where your target audience is located? Continue reading to learn more.
Everyone’s Best Time to Post on TikTok is Different
The best times to post on TikTok globally are a great place to start. However, each creator, influencer, or brand would have slightly different optimal TikTok posting times.
What is the reason for this? Every creator and their audience are unique! The location, interests, age, and gender of your target audience would all play a role.
So, if you want to get a head start on the competition and are serious about choosing the best time to post, there are a few options available to you, and you will as you continue to read.
How to Determine the Best TikTok Posting Times for Your Audience?
TikTok provides content creators numerous ways to discover information about your content and followers. You can all the info you need in TikTok analytics.
While it’s not an absolute science, your account’s analytics will show you everything you need to know about the right time to post your videos, including accurate details about when your audience is most active.
Just as important as knowing your audience, is knowing when they will engage with your content. This is especially true for paid advertising on Facebook and Instagram as well.
So, how do you get access to TikTok analytics?
Step 1: Sign up for a TikTok Pro Account to gain access to TikTok Analytics
You’ll need to switch to a TikTok Pro account before you can see your analytics – it’ll just take a minute.
Let’s take a look at how to get a TikTok Pro account. To begin, tap the three dots in the top-right corner of your profile that indicate a menu.
Then choose “Manage my account.”
To get started, tap “Switch to Pro Account” from here.
To finish the process, choose your account type and follow the instructions.
When you’re done, you’ll be taken back to your account menu, where you should see a message confirming your TikTok pro account upgrade.
At this stage, you’ll see a new menu item called Analytics!
Step 2: Get acquainted with TikTok Analytics
Before we move forward, let’s take a moment to familiarize ourselves with the analytics platform.
There are three tabs in the analytics section:
- Overview: This tab shows you how many people have seen your video, followed you, and viewed your profile.
- Content: Views, favorites, feedback, and average watch time are all available in this section.
- Followers: This tab lets you see how many followers you have, what content they’ve interacted with, and where they’re based.
TikTok has some great features in place to allow you to monitor and track any new followers you get, which can help with your overall performance to user engagement,
Step 3: Figure Out Where Your Audiences Are Located
Your target audience’s location mostly determines the best time to post on TikTok. That’s the first thing we’ll look into.
To see the top regions, go to the Followers tab and move down. This segment makes it simple to figure out where your fans are located.
Once you know where most of your followers are located, you can use the above-mentioned global best times to post on TikTok.
Remember to convert the worldwide best times to the timezone in your Top Territory!
Step 4: Figure Out When Your Fans Are Most Engaged
By determining when your audience is most engaged, you will gain further insight into the right time to post on TikTok. To do so, go to the Followers tab and scroll down to see your followers’ activity. The data you find there will assist you in determining the right time to upload a TikTok video to optimize interaction.
Step 5: Convert the Times to Your Local Timezone
In TikTok analytics, all data is captured in Coordinated Universal Time (UTC). As a consequence, you’ll need to translate the hours where your fans are more involved into your audience’s timezones.
Let’s take a look at an explanation of how to do this.
Let’s say TikTok indicates an increase in follower activity between 4 and 6 p.m. UTC. If most of your audience is from Italy, you can use Savvy Time to determine that between 6 and 9 p.m is the best time to post on TikTok.
Step 6: Apply What You’ve Learned from Your High-Performance Content
Now let’s look at your top-performing content to keep hone in on the best TikTok posting times.
To get started, go to the TikTok analytics page and tap “Content.” This segment will show you how your posts performed during the last seven days.
To learn all about your trending videos, scroll down the page and click on one.
You’ll be able to see how many people have seen, liked, and shared every post. You’ll also discover the average watch time and the source of the post’s views.
So, how do you use this data to figure out the best time to post on TikTok?
Check the date and time you posted the content, which is at the top of the page under the video thumbnail while looking at the stats for the most popular posts.
The goal now is to build a connection between the time and day you shared the post and the results you got.
Is there a recurring pattern?
If all of your most trending TikTok videos were uploaded on Friday evenings, you know that’s one of the best times to upload!
Remember that all data in TikTok is registered in Coordinated Universal Time (UTC), so you’ll need to translate the times to the top territories of your followers.
Step 7: Track the Performance of Your Content Over Time
It’s not easy to accurately spot trends in your TikTok analytics. Every choice you make would almost certainly be erroneous and based on guesswork.
Furthermore, the app only displays content from the past seven days and deletes analytic data after only 28 days.
So, if you’re serious about finding the best time to post on TikTok, you’ll need to do some research.
How can you do it? Reporting!
This may take some time, but it’s a straightforward procedure. Everything you have to do is enter the data for each of your posts into a Microsoft Excel or Google Sheet.
This knowledge will become extremely useful over time. You may use this data to find the best times to post on TikTok by sorting it by views or territories. This data may also be used to determine what kind of content works better.
You can note, for example, that your comedy clips perform incredibly well while your dance clips receive the fewest likes. In this case, you should cut down on the dance clips and concentrate on creating more funny clips to expand your following.
Step 8: Examine Other Platforms
Do you have a large following on other social media sites, such as Instagram or YouTube? Are you creating similar content for the same audience?
If that’s the case, you can use your other social networking pages to determine the best time to post on TikTok. Go to one of the other accounts and glance at the analytics there.
Final Thoughts on the Best Posting Times on Social Media
According to Influencer Marketing Hub, the global best times to post on TikTok are 6 a.m. to 10 a.m. and 7 p.m. to 11 p.m., Eastern Standard Time (EST). However, each creator’s best times may be quite different.
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