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What You Need To Know About Raising Capital

Here are the steps that entrepreneurs need to take in order to raise more money.

Raising capital can be a difficult, exhaustive experience but it is crucial for businesses to keep striving. Entrepreneurs should do whatever it takes in order for them to keep the doors of their businesses open during financial hardships and they have every right to ask to seek more capital

One thing to consider when raising money is understanding that actually raising money costs quite a pretty penny. First, you have to understand that there is a lot of time, effort, money, and organization needed to raise enough money to completely fund a company. Making sure you pay those that work for you a living wage should be number one on your priority list in that regard. With emerging companies, managers are encouraged to devote as much time as they can to raise enough money during the fundraising cycle. Great founders drop nearly everything to find potential money sources. This process can be stressful and can drag on for quite some time considering investors want to make sure they get more bang for their buck. Make sure you understand that getting a “yes” from an investor can take up to six months so be sure you have enough money to stay afloat.

When an investor decides to put money into your business, you and your business no longer will have any real privacy. Investors don’t just blindly give you money. Instead, they are going to be exhaustive in their efforts to find out just as much as they can about your business and how it runs. Be sure you don’t have any secrets to hide and know the innermost details of just how your business runs. Also, make sure you have your own financials and business plan readily available for those that want to invest in your company. 

Although your business needs money to thrive and survive, most business owners understand that no money is the same. If you are working with a fundraising partner that has no experience in the business, you wouldn’t necessarily benefit from their investment. Considering they have leverage over your financials now, you definitely want to make sure you do enough research on your investor to make sure they are a good fit.  While it is tempting to take a large sum of money from someone willing to offer it to you to help your business, you should cover all of your bases before taking the plunge. 

Searching for the right investor can be an exhaustive process that can take months and even years to find. You may encounter a couple of setbacks along the way. If you particularly cash hungry, you should proceed with caution when an investor offers a “handshake” agreement. Be sure to have everything documented and build a relationship with an investor who is someone you really trust. Considering you are putting your own well-being on the line, working with someone with a reputation for success could change the course of your business. 

One of the most important things to remember when working with investors is the fact that lawyers cannot help you in the event that things go badly. Considering deals are different and unique to a business owner’s circumstances, chances are they will have to sign a lot of paperwork to solidify the deal. That paperwork is usually non-negotiable and if you are money hungry and if you haven’t done your due diligence and have signed all the essential documents, you are on the hook for whatever goes wrong. Raising money can be a difficult experience but ultimately worth it in the end, if you end up having a successful business.

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Written by Jacob M

Jacob Maslow chases the thrill of seeing long-lasting, measurable results for clients. Analytical in nature, he loves to work hard and tries topping yesterday’s results.
As a consultant, he works with companies to see direct, measurable results that lead to higher conversion rates, and ultimately, increased profitability. The dynamic nature of marketing campaigns keeps Jacob on his toes as he is always challenged and continually growing his skills to succeed in the field.
Jacob’s one goal for all clients is long-term profitable growth, and that is exactly what he offers to his clients

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