Magento is one of the best platforms available as of now for the development of an ecommerce store. When you are making the selection to use Magento out of other platforms, you will come across the need to get a better understanding about the future of Magento as well.
Let’s take a quick look at the future of Magento and where it will be in from 5 years from now.
How impactful is Magento?
Magento is among the top 3 popular ecommerce platforms that people are using for the development of their ecommerce store. Due to the same reason, we can say that Magento has been able to create a major impact on the ecommerce world.
The innovative features that come along with Magento have been able to contribute a lot towards the popularity. For example, all the themes that you can get along with Magento are mobile friendly. Hence, you will not have to go through any major challenges when you are trying to make your Magento store mobile friendly. On the other hand, Magento is offering everything that you want to deliver a remarkable experience to the people who come to the online store for purchasing what they want.
According to recent studies, it has been identified that ecommerce stores that are built upon Magento platform tend to receive an extra revenue of around 40% when compared to the other businesses that exist out there. This is something worthy to keep in your mind. This is mainly due to the level of scalability that Magento is offering. You will be able to drive more customers to the marketing activities by utilizing the features that Magento is offering.
How does the future of Magento look?
Magento is doing really well in the e-commerce world as of now. We will be able to see how it will be able to reach even more popularity in the future. Along with that, we can expect Magento to offer numerous innovative features to the customers as well. Here are some of the most innovative features that Magento will offer.
Progressive web applications
There is a high demand for progressive web applications among people. In order to cater this demand, we can expect Magento to introduce progressive web applications. This will be facilitated through the cloud integration of the Magento CMS.
This will unlock some new and exciting opportunities for all the people who have set up their online stores with the help of Magento. That’s because it will be possible to deliver an app like experience to the customers who are purchasing the products that are available.
Along with the introduction of progressive web applications, e-commerce store owners will be able to get their customers to go through an engaging journey. Along with that, it is possible to dramatically increase the conversions. This will eventually help the e-commerce store owners to enhance their revenue.
As of now, we can see the applications of artificial intelligence popping up everywhere. This will happen to Magento ecommerce development as well. Along with that, the e-commerce website owners will be in a position to deliver a better experience to the customers who come to the online stores with the objective of purchasing products that they want.
When we take a look at the applications of AI that we can see out there as of now, we can see how the technology has been able to create a major impact on the lives of people. We can expect the same to happen when AI is available for Magento. For example, e-commerce store owners will be able to use the in-built AI features available within Magento to analyze customer behavior.
On the other hand, it will be possible for them to change the overall interaction accordingly as well. This will provide assistance in locating the traces that are left by the visitors to the online stores, such as the products that they viewed. Along with this feedback, it is possible to provide personalized product suggestions for those people.
Another prominent change that we can see in Magento with AI would be the AI based chatbots. They are much intelligent when compared to the traditional chatbots that are available for the Magento online stores as of now. Hence, the e-commerce website owners will be able to provide a better experience to the visitors who are coming to the website. It would be possible for these AI based chatbots in order to engage with the customers in an engaging manner.
Another prominent change that we will be able to see within the Magento ecommerce platform in the future would be voice commerce. In other words, we will be able to provide a better experience based on voice searches. This would provide a clear indication on the fact that e-commerce vendors are looking forward to integrating the smart speakers into their online sales efforts. This would help them deliver a perfect user experience.
Customers who come to the online store for purchasing something will be able to look for what they want based on the voice search queries. This will deliver a smoother flow for the people, where they will be able to proceed with purchasing products that are available for sale within the online store. On the other hand, we will also be able to see the important role played by the voice-based navigation within the ecommerce store as well.
These are some of the most prominent changes that would come to the Magento based online commerce stores in the future. If you are already using Magento, you will notice that it is a good idea to stick to it, because of all these amazing features that are coming on your way. On the other hand, it is also possible for you to take a look at Magento and start using it for your ecommerce developments as well.
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