Why Every Insurance Agency Needs To Be On Social Media in 2021

The Ultimate Guide to Social Media Marketing For Insurance Companies

Insurance Agency Social Media Marketing. (Image sourced via: Georgia de Lotz)

If you’ve been reluctant to bring your business to the social media world, now is the time. Over 77% of small businesses in 2021 are using social media to promote their businesses and you should too. Here are 3 reasons why you should leverage social media to your advantage as an insurance agency:

Growing a Loyal Following

Growing a following may not have seemed like a big deal a few years ago but now it’s more important than ever. Think of Facebook and Instagram as search engines. When a new potential client goes to search for a local insurance agent, it’s becoming more and more common to go straight to Facebook to look for the town’s go-to practice.

Showcasing Your Work  

Putting your work out there puts you in a better position to get more clients. The more people see what you can do, the more they are willing to work with you. People are much more likely to book appointments when they feel connected with you and your business online. 

Generating Trust and Brand Awareness

Trust is everything. You cannot afford to have your clients doubting your every intention. Use social media as an outlet to generate trust and build a strong awareness around your brand locally. Whether that’s by asking clients for reviews or simply building a strong Facebook following, brand awareness is crucial when it comes to appealing to potential clients.

Interested in outsourcing your insurance companies’ social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your agency’s digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “INSURANCE AGENCY” to 908-930-9813 to chat with our social media experts.


Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing entrepreneurial media company.

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