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Why Every Site Owner Must Use a SERP Checker Tool in 2021

SERP tools give site owners more control over their search rankings. Discover how in this article.

As a website owner, you cannot afford to do SEO without a quality SERP checker in 2021. If not, you’d be leaving a lot on the table! Most business owners, SEO professionals, and agencies all aim for the top position on Google, and we tend to forget about other search engines. And that’s understandable because Google is the big brother of search engines.

Google isn’t the only search engine, though. Many users are also searching for your target keywords using other search engines like Bing, Yahoo, DuckDuckGo, Yandex, Baidu, and Ask.com. Using a good SERP checker can reveal the metrics for these search engines to see where you rank in their results and how you can optimize to go higher in their SERPs.

SERP checkers are designed to measure the SEO of your website. When you use SEO strategies to customize your website for a search engine, you aim to improve your SERP ranking, too. Therefore, you need to know how effective the SEO and keyword are across all search engines, and not just one.

Search Engines, SEO and Keyword Data

All search engines are not the same, and they work with a different algorithm. Therefore, they generate results based on different variables. Google aims to personalize outcomes to a larger degree than many other search engines. This means that depending on a user’s past search queries and click-throughs, a Google search will rank your web site according to those parameters.

A SERP may not reliably predict many other variables, so having metrics from search engines other than Google is vital. For many search engines, a SERP checker should generate ranking data and details describing the explanation for your ranking on each one.

This helps you to compare and contrast your SEO success across various search engines, allowing you a deeper understanding of how different people view your website on search results.

For more personalization, search engines generate their results based on IP location, query language, and the type of device being used. A SERP Checker can also provide analysis based on these variables, so you can see what SEO tactics perform best and which one you need to change for improved outcomes in the ranking.

The ranking of your website is one of the most important assets you have for attracting business and getting return clients, and you can achieve a higher ranking with the data a SERP checker provides. That’s why you cannot afford to do SEO in 2021 without a SERP Checker if you must be ahead of the competition.

It’s easy to use the SERP checker. Enter the keywords you have targeted your SEO on and your domain. The SERP checker will generate an overview of your website’s ranking – making it possible to see exactly where you stand with your competitors and suggest what you can do to boost your ranking.

To be more specific, here is what a SERP checker can reveal to help you rank higher on the search.

Better Keywords

Keywords are one of the most critical elements of deciding your site’s search engine ranking. You won’t receive a very high ranking if you pick keywords that are ambiguous or not relevant to your website’s content.

Update content

Automatically, websites with obsolete and rarely updated content are rated lower than those with new, relevant updates. To reach a higher rating, invest in blogs or other consistent content updates.

Metadata

Metadata contains those details in your website’s coding that explains its contents and displays the relevant keywords to search engine bots. Improving the metadata on your page will significantly boost its search engine ranking.

There are different types of metadata, with the most common being the following three:

  • Meta Title

Your website’s meta title is the title that appears in search engine results and at the top of the page of the browser. An effective meta title will briefly display the web site’s contents and name and is between 50 and 60 characters.

  • Meta Description

In search engine results, a meta description appears below a meta title and is around 155 characters. It is a short overview of the actual content found on the page.

  • Meta Tags

Meta tags are not visible to website users, unlike the meta title and meta description. Instead, they are included in the page’s code and contain the most relevant keywords to the content on your website.

How is this relevant to SERP checker tools?

A SERP checker can analyze the effectiveness of your metadata and how it affects your rank. For instance, a SERP checker will tell you your rank through multiple search engines depending on the keywords for which you are checking.

So, if your ranking with certain keywords is low, with the information provided by the SERP Checker, you can revise your meta tags to use more favorable keywords and thus rank higher in the search engine result pages.

Keyword Performance

One of the most vital tools for improving your SERP rank is keywords. For your website, a checker can allow you to see which keywords perform better for your niche.

Search by Region

A SERP checker can allow you the option to search by area while evaluating results and rankings since SERP rankings are primarily based on where a search originates from.

Domain Assessment

Many SERP checkers often have an estimation of the effect of your domain on your rank. If your new URL is not SEO-friendly, this will help you discover an opportunity to move to a more favorable URL.

Not All SERP Checker Tools are the Same

Finally, just like how all SEO efforts are not the same, nor are the many different SERP checkers available to the public. Therefore, in choosing to work with a SERP Checker in 2021, use one that won’t only tell you how your keywords rank, but one that tells you where they rank the best.

By putting in the time and effort to search our the best SERP checker for your needs and budget, you can know your demographic targets and localize your campaign in the most profitable markets. The software tells you where your keywords perform best, so you can focus your energy on markets that generate the most conversions.

Kristel Staci

Written by Kristel Staci

Kristel Staci is an entrepreneur and freelance writer that focuses on everything related to social media, online marketing and finance. To see what Kristel is currently working on, you can visit her blog at KristelStaci.com.

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