Since a decade smart phones are revolutionized and are available in market with more and more features and in varieties of price range. Nowadays smart phone has become feasible for everyone regardless of their earning capacity. With such a revolutionary use of smartphones across the world, there is an extreme growth seen in past few years in mobile app market. Billions of people across the world demand for information and actions that can be performed right from their smart phones. Gone are the days when laptops were used for any online activity. This is the world of smartphone and mobile apps are the gateway to enter or sustain in the digital world that is growing by leaps and bounds.
Since mobile apps are replacing the websites, every business house, small or big, is acknowledging the necessity of having its presence through a mobile app. And businesses around the world are transforming their presence in digital world keeping mobile apps in priority with an objective to reach more customers/users. The mobile apps have proven to be the best way to launch and promote company’s products and services. There are many mobile app development companies that offer customized solutions that can best convey your brand message and help you achieve your return on investments.
Here are some of the business benefits that you can achieve by transforming your business digitally through a mobile app:
Quick Information Access and Sharing
For every business, it is very essential to share information with customers and users at the right time and in a fastest way. Mobile apps are accessible from smartphones, are faster, handy, and easy to use. It is the most convenient method to access and share information with customers as well as staff users. Mobile app enables users to access various formats of information like videos, audios, catalogues, etc. right from one user interface. Mobile apps are also integrated with social media platforms like facebook, whatsapp, twitter, linkedin, etc. which allows users to share information across social media right from the mobile app.
Enhanced User Experience
With various mobile app development platforms available in the market, the development of a user friendly and intuitive application has become achievable for organizations. The mobile app can be customized based on the purpose and target audience requirements. Apart from the user friendliness, an app is also required to be designed in a way that can attract users. Colors and design play a vast role in making it look sophisticated and give users a wow factor. With proper requirement study and latest technologies an intuitive application can be designed and developed, which can enhance the user experience.
There are many open source development platforms available in the market for developing mobile apps. For e.g. Android is the world’s largest used mobile platform. There are thousands of ready-made scripts available for mobile app development, using which the developers can develop mobile apps faster and reducing chances of human errors. Such facilities make app development cost effective, reduces development efforts and improves business productivity by reducing time to market the app.
Organizations can use latest technologies to create enterprise mobile apps that are scalable enough to be upgrade to suite growing business needs. Scalability comes in picture when customer base or user base increases and new features are required to be built. A mobile app must be able to handle the growing strength of users as well as easily able to be upgraded. Businesses with an objective to conquer the competition in the digital world, have to make sure that the application being developed in highly scalable.
Easily Available Resources
For every application development project, it is essential to have a team of developers who understand the business process, requirements, and risks involved in development process. To get such qualified and experienced resource is always a challenge for a company. With growing trend of mobile apps, the skillset for mobile app development is also available in the market. For organizations it is easy to hire an experienced mobile app developers and get the work done on time.
Marketing and ROI
Billions of applications are downloaded from Google Play and iTunes around the world. Hence launching a mobile app gives business to reach customers all around the world. You can sponsor to advertise your app on social media and work around many marketing strategies to make your app visible to your targeted audience. These marketing activities can be perform in any range of budget. Even if your company is a startup, it can devise a strategy with low investment, like let your friends share the application amongst their circle, or promote app using blogs, etc. On internet it takes the quality of content that interest readers and you are bang on your targets.
Anything new and innovative always catch attention and increase customer base. These are the ways you can improve your business in digital world and incur high return on investments.
Although, the market is full of skilled resources, app development tools and technologies, it is essential for every company to devise a plan considering each aspect. Right from defining the objective of the app, the process of development, technology to used, team skillset, milestones of delivery, testing approach, marketing strategy, product launch, involved risks, etc. Every single factor must be thought and planned to make your mobile app a success in the digital world.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Mehul Rajput is a CEO of Mindinventory, a leading mobile app development company that develops iOS and Android apps. He is a regular contributor for Entrepreneur Magazine, Huffington Post, Business.com, Tech Cocktail, Site Pro News, Biz Community, Inc42 and Business2Community and many others. He does blogging as hobby and love to write on mobile technologies, Startups, Entrepreneurship and mobile applications.