Instagram has quickly kicked Facebook to the curb and taken the number one spot as most people’s go-to social media platform. This is why most entrepreneurs today understand that an Instagram following is important for their businesses. Instagram influencers also rise through the ranks a lot quicker than those on any other platform.
Being home to millions of content creators and millions more of impressionable scrolling users who form the audience, becoming a star on Instagram is not exactly an easy task. Successful digital entrepreneur Kristina Edwards has some insightful tips to help influencers become Instagram stars.
Pick a niche and stick to it
A respectable Instagram star is one who knows what their focus is and where their passions lie. It is therefore imperative that you pick a niche that you’re interested in and stick to it, learn more about it if need be, and become an authority over that subject. According to Kristina, most influencers often make the mistake of wanting to jump on trends, failing to understand that they can’t be successful at everything at once.
Use all Instagram tools available to you
Becoming an Instagram star means that you’re well versed in the platform, at least that’s what it means in the minds of your audience. Therefore, you need to use all the tools that the app has to offer. You won’t be able to keep the audience interested for long if you’re only posting images without using stories, reels, hashtags etc.
Edit like a pro
Most Instagrammers edit their images to carry a uniform visual appeal. You need to pick your filters, effects and colors carefully to make your feed appealing to your audience. To become an Instagram star, your photos need to look good collectively, not just as individual posts.
Use hashtags effectively
Instagram allows up to 30 hashtags on a post, however, it is vital that you know how to use them effectively. You don’t need to use all 30 hashtags on a post and you don’t need to make every word a hashtag. Pick only the key words that’ll be effective as hashtags for your post.
Meaningful engagement with your audience
What sets people apart on Instagram is not just their following but their engagement as well. An Instagram star will have good engagement on their pages and it is crucial that they know how to keep their audience engaged. Start by replying to comments on your posts and even show interest in your followers by liking some of their posts.
Perhaps one of the biggest DON’TS as recommended by Kristina Edwards is to never buy followers or likes to build your pages.