Just a couple of weeks ago, I sat down with my client, one-on-one, who asked me candidly, “How do we come up with the content that we do here at Chop Dawg?”.
I explained to him that our method isn’t hard, and in fact, it’s easily replicable for anyone on this planet. All his company needed to do is document.
Every time their customers ask them a question about themselves or their industry, there is a new piece of content ready to be made.
Every time they overcome a challenge as a company internally, document it. Their customers and potential customers would love to hear more about what goes on behind-the-scenes, and the lessons learned from it.
Every time they have an incredible story with one of their customers, document that. Share with their clients and potential customers what happened, the lessons learned and the result of it.
Content is all around you, and it doesn’t need to be difficult to find.
So How Should You Document?
For starters, I use the traditional method, called a notebook. I’ll write down whenever I am having a great customer call with a client or potential client and realize they have asked about something I haven’t talked about openly before. I’ll write down when we overcome an issue internally that can be applied to countless other companies who follow us.
I’ll discuss when we do something new, and why we are doing it, such as when we hired our Chief of Staff or our latest hire, our new Marketing Director. After all, the companies and startups that follow we will like to hear our reasons, so they can, perhaps, adapt this to their businesses too—or some of these strategies at the very least.
The most important thing to understand about great content is that it must reflect and impact your audience. Your potential customers. Your existing clients. Your industry.
We don’t write about sports predictions on this blog because, well, that isn’t what our audience is about. Makes sense, right?
Content Should Have a Practical, Impactful Purpose
You also need to understand the narratives that natively fit the medium where you share content. Blog posts are different than videos. Videos are different than photographs. Pictures are different than tweets.
Understand that content needs to be distributed, edited, modified, and fit to the exact medium you are using. You can use the same content, but the way you share it must cater to how that platform is built.
Great content is not hard to determine, and when done persistently, consistently, and at a high quality, pays dividends. Without content, we would not have the company we have today. It’s grown us as a thought-leader in our space. It’s built our following. It’s brought us hundreds of thousands of dollars in revenue, and it continues to pay us compound interest.
It’s a slow build, but a build that grows when you put the time and effort into it.
Start creating content now. It doesn’t matter if you’re an established company, a new startup, or a personal brand.
Building a following, developing trust, becoming a leader, will only let you maneuver and explore more opportunities down the road; opportunities you may have never considered or even be thinking about now.