Every startup seems to spend massive amounts of time and money on marketing, but few give public relations the attention it deserves. Marketing is absolutely invaluable, but in today’s society, consumers see hundreds, perhaps thousands, […]
Author: Ben Weimer
Ben Weimer is a student at Penn and a social media and digital marketing consultant with a passion for entrepreneurial education. After working in technical roles at NASA and SAIC, coding for 8 hours a day, he decided to make the transition to more active roles as a founder and marketer. He is an avid chef and a traveler, committed to empowering the students of today with the education they need to be the entrepreneurs of tomorrow.
5 Questions to Validate Your Next Big Idea
Gary Vaynerchuk likes to say that “ideas are worthless, and execution is everything.” I agree with him in principle, but he is overlooking one step in the process of execution that is vital for the success […]