Do you like the cold? What if we told you cold therapy was the secret ingredient in the recovery formula? If you’re an athlete looking for a competitive edge to your training, try full-body cryotherapy. […]
Author: Holland Webb
Holland Webb helps other people leave their mark on their world while staying out of sight himself. To that end, Holland serves as an independent corporate ghostwriter, helping education companies and B2B technology firms tell their corporate stories in the voices of real people. He is also a partner in The Writers' Collective, a team of expert writers who craft content for companies while never revealing their real identities. In his spare time, Holland podcasts about how words and stories affect our world at The Afterword Podcast with his co-host Amy Bowlin.
Outsourcing Your CNC Machining Needs
Outsourcing is a procedure that includes the delegation of responsibilities to an external body, mainly to reduce workload. Several countries worldwide have given in to outsourcing to achieve positive results. Outsourcing gained recognition globally in […]
Why Building a Brand Identity is Important
Entrepreneurs are often too busy to build a strong brand identity. Your brand is your identity and the basis of your marketing and business activities. Consistent branding is essential. Consistency in branding means that your […]
Write to Influence
Building a content marketing business is not easy. And you don’t usually stumble into one either. Even if you do, it’s rare to find something that can be managed sustainably. Content marketing is not just […]
Silence the Alarms
If AI has accomplished one thing, it’s been prompting everyone to expect the worst,. We’ve jumped on the “ AI will take jobs away” bandwagon. We are alarmists. But if you look back at some […]
This One Thing Determines the Sum of Your Life
Scheduling time to be bored isn’t what I expected when I decided to take up entrepreneurship. Boredom always came as a side effect of poor planning or else was imposed as a punishment, never a […]
New-collar; Blue-collar
Propose a manufacturing job to a kid at a graduation party, and you’ll get some weird looks. Kids these days. It is not their fault. We have, for far too long, vilified factory jobs and […]
5 Reasons WFH Won’t be the New Normal
Experts– real ones and my social media friends alike– keep arguing over something they call the “New Normal.” I can’t fault them for it, either. We live in strange times. I keep thinking I’ve woken […]
How to Create Powerful Brand Empathy
At this point, it’s become a cliche to preface an article with “2020’s been a tough year.” But it’s the truth. For brands, marketers, and their audiences, this year has brought uncertainty, unpleasant surprises, and […]