What Is a Brand’s Voice? Here’s How You Derive One
Brand voice! Is it just another agency jargon that makes us scratch our head as we try to decipher its meaning? Perhaps not, because we are here to set…
Author: Yogesh Gangotia
The Elements of Branding and Why They Matter
Brand... Branding... Elements of branding? No, it's not a tongue-twister, but confusing nonetheless. These string of similar-sounding words seem to sha…
Make Every Minute Count: Time Management for Rookies
[playht_player width="100%" height="175" voice="Richard (en-US)"] It happens with us all the time: Got a new job - you don’t know what your day look…
Going ‘Viral’ Isn’t All That Great, Actually
[playht_player width="100%" height="175" voice="Richard (en-US)"] It’s the same concept, only the names have changed. Earlier, it used to be called …
Writing More Each Day Is Not That Hard to Achieve
[playht_player width="100%" height="175" voice="Richard (en-US)"] Most writers will tell you that writing is not something you can force, that it co…
There’s No Such Thing as ‘Bad Design’. Here’s Why
Designing is for creative minds. Some projects take days to be brought to fruition, while others take hours - it’s something you put all your might in.…