The Internet has introduced powerful tools to connect millions of people with the simple click of a button.
An email, a tweet, a post. Within seconds, you can reach more people than your ancestors did in a lifetime.
The world has become a ‘numbers game,’ but nobody cares about being a number.
The same tools that you have at your disposal are easily accessible to the other seven billion people on this planet, which means that everyone is being bombarded with emails, tweets, messages and ads on a daily basis.
The way people act online reminds me of how people act when driving their cars.
Normal, well mannered people step into their cars and evolve into insensitive masters of metal.
All of a sudden, everyone else becomes ‘objects’ to avoid, ignore, honk at, shout out, cut off, curse at, etc.
The world has become faceless, but humans crave human interaction.
I started to realize the power of human interaction and developing deep relationships when I started my podcast. It’s amazing what 45-minutes talking to someone can actually do for a relationship. I have interviewed over 65 successful entrepreneurs and make an effort to keep in touch with each of them.
They are all busy people and are probably bombarded with messages from fans trying to connect. But here’s the secret:
They are human beings. And human beings crave deep, meaningful relationships.
How many times has someone tried to get your attention with the same lazy piece of spam?
If it doesn’t work to get your attention, then why try using it to get the attention of others?
The Internet has made people lazy. It’s so easy to mass message or post quick meaningless things in the hope that a percentage of the masses will react.
Lazy people hope for the best. Successful people work hard to make things happen.
Here are some ways you can become memorable:
- Instead of posting ‘Happy Birthday’ on someones timeline and getting lost in the masses, take 60 seconds and send them a happy birthday video message. They will remember you for it!
- Instead of posting useless, mindless one liners, post something deep and interactive
- Reach out to people one on one and start a personal conversation
- Dare I say it—pick up the phone and call people
- Instead of commenting on other people’s posts with the same old one word replies like “cool” or “#Truth,” put some time into sharing how their post impacted you
- Surprise people by sending them a gift in the mail
Most importantly, keep in touch with people on a regular basis—at least once every 90 days.
Ask yourself, what makes others memorable to you?
Now go and become memorable!