Archit Kumar is a nationwide recognized and established digital marketing expert and entrepreneur. He belongs to the city of Madhubani in the state of Bihar. At a very young age, Archit Kumar has garnered a lot of public appreciation for the kind of quality and professionalism that he has continued to deliver through his work in the digital marketing industry.
He is the founder and CEO of ‘architdigital’ and provides digital and online marketing services and solutions to a valued clientele of artists, Bollywood celebrities, brands, and social media personalities.
In this brief and informal discussion with Archit Kumar, we aim to find out more about him and the business strategies that he believes in.
Can you tell us what led you to choose to become an entrepreneur?
Honestly, when I started studying and learning digital marketing skills and techniques, I did not know I would become an entrepreneur. All I had in mind at that time was to provide value to people and build their brand image online. I freelanced extensively in the beginning and it was only when I saw a regular flow of clients that I decided to come up with architdigital.’ Now that I have become a digital marketing entrepreneur, I sure am very grateful.
In your opinion, how important is digital marketing for a business?
In this era of rapid globalization, I think not having an online presence can prove to be harmful for the business. Today, it is expected out of any reputed brand and business to have an online visibility. It not only improves your credibility but also your market reach.
Generally speaking, what are the top digital marketing strategies that are more in demand these days? How do you manage them for your clients?
I can’t really pinpoint any. Different people, brands, and businesses have different ideas of what they want out of their marketing strategy. Some businesses want to be qualified leads to visit their websites while some people only want increased traffic. At ‘architdigital,’ we are extremely adaptable to our client’s requirements.
I personally ensure that the digital marketing and promotion strategy that I offer them is in perfect alignment with the picture of the outcome they have in mind. Our techniques are not just vast but also customizable. We also make important suggestions and help our customers arrive at an informed decision.
What are your plans for the future?
I am aiming to reach the international market and provide my online marketing services to a bigger market.
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