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How to Get More Instagram Followers in 2020: A Comprehensive Guide

If you follow these strategies, there’s no doubt that you’ll get more Instagram followers on a consistent basis. 

How to Get More Instagram Followers in 2020: A Comprehensive Guide

There’s no doubt that Instagram has become a huge player in brand and business marketing strategy; there are endless opportunities to expand exposure, funnel valuable traffic to external websites and e-commerce sites, generating interest and creating a network of engaged users. 

Instagram has topped 1 billion monthly users, which means that there are plenty of eyes on the platform. But if you’re feeling like you don’t have the audience that you’re looking for, it’s probably time to boost your Instagram strategy and get more Instagram followers. If you have a large, engaged audience, you have more potential to interact with potential clients and shape your Instagram presence towards conversion and profitability. 

It’s important to keep in mind that Instagram follower count is the key to this, but you won’t be able to sustain a large audience if your content and engagement aren’t up to par. Both content and reach work hand in hand to build a profitable and successful Instagram platform for any brand, business, or influencer. 

In addition to content, it’s vital that you gain Instagram followers that are real and organic. That means followers who actually care about your content; followers that are going to visit your profile and websites, check out your products and make purchases, as well as share and recommend your brand are the ones that you’re looking to gain and retain. If they aren’t engaged in these principal ways, you’re unlikely to see any real growth or profit from your Instagram platform. 

We’ve compiled the must-have practices to increase Instagram followers— and not just the number, but followers that will actually engage with your content.

Why Does Instagram Follower Quality Matter? 

Before we dive into these tips, let’s just do some myth-busting about getting more Instagram followers. 

A few years ago, when Instagram first became all the rage, it was a very common practice to bulk buy Instagram followers. Many influencers and newbies alike purchased these followers, because a high follower count was viewed as a successful platform. 

Over time, however, people started catching on to the fact that yes, these accounts gained Instagram followers, but they were overwhelmingly low-quality accounts. When we talk about low-quality Instagram followers, we mean one of the following: 

  • Fake accounts: these accounts are usually ones that are completely set up with the purpose of adding a number, and nothing more. They are not active, there are often zero to few posts, and many times will have no followers. 
  • Bot accounts: bot accounts are ones that are created in order to generate automated activity with other profiles; they are not real accounts, and they’re not going to care about your content or engage in any way other than automated interactions. They also have low follower counts and are following many. They usually have random user names including numbers or arbitrary letters. 
  • Inactive accounts: at one point, these accounts may have been active, but they have no activity for over a year and have little to no content, low follower numbers, and are essentially useless because they are no longer used. 

Yes, you want to get more Instagram followers. But, if you’re getting followers that fall into the three categories above, you’re not going to see any real results. Not only that, fake, bot, and inactive followers hurt your engagement levels and lower your profile credibility. 

So, buying bulk follower packages and using bots quickly became not only less popular, but also highly regulated by Instagram. 

Nowadays, if you have a high follower number but low-quality followers, you’re unlikely to see an increase in conversion; your engagement ratios won’t be high enough to help you perform well on the algorithm, and partners or sponsors will be unlikely to want to work with you or do collabs. 

Partners and sponsors much prefer brands. businesses, and influencers with lower follower counts, but higher engagement levels. It’s no secret— engagement equals profitability. 

All of these things are vital for Instagram success, so we want to say this right from the start— this guide is to help you gain Instagram followers that will actually be a valuable addition to your platform and help you build a productive community that can increase profitability and perpetuate a positive brand image for yourself. 

Let’s take a look at the best practices to get more real Instagram followers

Best Ways to Increase Instagram Followers 

Grow Followers

There are so many different things you can do all at once in order to gain Instagram followers! We can’t wait until you start using these strategies to help bolster your Instagram success. Let’s start with engagement. 

Tip 1 to Get More Instagram Followers: Use Engagement Techniques 

As we said, engagement is vital to any type of Instagram success. It’s the most important element of Instagram in terms of gaining new clients as well as increasing your reach organically through performance against the algorithm. 

The Instagram algorithm rewards accounts that have high engagement rates; posts that make it to the “explore” page and the “top” section of hashtag feeds have an extremely healthy engagement rate. Because of this, the content is judged as more suitable for users, and will then gain more reach and exposure. 

We’ll talk more about some content strategies that will help build engagement a little later, but the first thing to note is that engagement should start with you. 

As the patron of your Instagram platform, you should be continually engaging with followers and getting more eyes on your profile. 

These days, the primary method of Instagram growth is to first identify your target audience. This can include factors like similar profiles, users that follow your competitors, users within certain demographics and locations, as well as hashtag use and feeds. 

Once you identify your target audience, you should seek out these users and engage with their content. That means like their photos, leave comments on their photos, send DMs, view their stories, and even follow them. 

This stems from the idea that because you appeared in their notifications or DMs, they’ll be likely to check you out; if you have the right targets and your content is valuable, they’re likely to return the favor and give you some engagement and even a follow back. 

These engagement techniques compose the primary method to gain Instagram followers, but the downside is that it can be incredibly time-consuming. And if you’re just starting out, it can be even more difficult to drive traffic in the numbers that you need while still maintaining your content shooting schedules, content editing and creating, posting schedules, as well as captioning and hashtag strategy. 

So, in order to streamline your workflow, using a service like Growthoid can help you to get Instagram followers without sacrificing other elements of your business.  

Growthoid is an organic Instagram growth service that helps take over your follower growth so that you can focus on building amazing content to retain followers and draw in new ones. It’s truly a game-changer for Instagram growth management because it doesn’t use bots or automation to grow your followers— everything is done manually. 

That means you don’t have to worry about attracting a bunch of irrelevant, low-quality followers to your account. Once you sign up for Growthoid, you get assigned a dedicated account manager that will take over your follower growth where you left off. 

You’ll provide your account manager with your targets, and they will then use them to gain Instagram followers through some of the engagement techniques that we mentioned above. 

It’s such a lifesaver because you can still keep engaged with new users in your target audience, but don’t have to spend tireless hours doing so. It’s definitely a great supplement to make sure that you’re putting extra effort outside of your Instagram content strategy to get Instagram followers. 

Another piece of engagement to keep in mind is that you should always stay responsive and available on your platform. Make sure that you respond to your followers and users if they leave a comment on your feed; if they send you a story reaction, you can simply like it, and that’s a response! 

If you receive a DM, respond in a timely manner. Via statista, consumers are looking for a super quick response from businesses on social media, with 20% saying immediately, and 24% within an hour. Another 30% expect a response sometime that day. So, you can see that if you’re serious about building a credible Instagram presence, your engagement and response time really does matter. 

If you don’t respond at all, you look unprofessional, irresponsible, or perhaps even disconnected from your brand presence on Instagram. If you ignore questions, comments, and reactions for users who are not yet followers, you’re not likely to get them. 

Engagement from your end is absolutely vital if you want to get more Instagram followers. 

Tip 2 to Get More Instagram Followers:  Amp Up Your Instagram Profile 

Instagram Profile

Your Instagram profile landing page is the first thing that users are going to see after clicking on your username, so to gain Instagram followers, it’s important that it has a cohesive feel that represents your brand. 

Remember, you don’t get a second first impression, so if your profile doesn’t make a mark on viewers, you’re unlikely to get them as followers. If they see something they like, they’re going to hit “follow.” Simple as that! 

It really only takes seconds for a user to decide whether or not they’re going to follow you. They’ll read your bio, check out your profile pic, glance at your Instagram stories highlights, and quickly scroll through your feed.

Your photos and content aesthetic is important, but all of those elements have to work together to create a unified brand image. 

Elements like your Instagram profile photo, Instagram bio, stories, Instagram highlights covers, as well as IGTV videos or tagged photos are all more important than ever if you want to gain Instagram followers. 

It seems like a lot of moving pieces, but actually, it’s really straightforward! And the great news is that once you have a clear vision and get everything set up, you don’t have to do much in terms of adjustments or maintenance. 

Attractive Instagram visuals, graphic design, and aesthetics have always been a key factor in gaining new Instagram followers; this ranges from businesses, brands, and influencers in any niche or market. 

And there’s no one right way to do it— you’ve just got to be sure that you have a vision and that you stick to it, staying aligned to your brand image, niche, and style. 

A way to keep your aesthetic consistent is to make sure that your profile has a clear purpose; when someone lands on your page, they should be able to immediately know what type of content they’re going to see on a regular basis. This can be done through content pillars, helping you to keep your content diverse but still connected to your main brand image. 

Content pillars help you to choose a few themes and topics that create the basis for all of your content.

Once you know what your content pillars are, you can design your Instagram profile pic and story highlights album images around these pillars and your overall aesthetic.

Canva is a great graphic design tool that can help you create all types of content to stay consistent in your aesthetic. They have templates for all types of Instagram content, including stories, highlights album covers, animated social media posts, as well as Instagram photo posts. 

Using a template tool can help you keep a consistent aesthetic, even if you don’t have much experience in graphic design. 

What’s more, make sure that your Instagram highlights actually give your followers and profile viewers valuable information about what your brand represents and what information they may need. 

Keep your highlights up-to-date and make sure that they are well organized and clearly labeled. Use them strategically to help you showcase your business or brand to your viewers. 

Tip 3 to Get More Instagram Followers:  Work With Partners, Micro-Influencers, and Brand Affiliates 

One valuable way to gain Instagram followers can be to know which influencers and potential partners have access to a lot of users in your target audience. Creating meaningful networks and relationships with these influencers and partners can serve as a valuable way to reach these followers all at once. 

Influencer engagement rates can exceed 3%, which is really powerful in the sense that if you’re featured or tagged in their content or stories, their users are likely to take action and engage with these posts, funneling traffic to your profile. 

Through their engagement, you can help to increase your own, and this mutually-beneficial relationship will help create exposure to new audience members. 

It’s common nowadays that brand partners and influencers are looking for relationships that will last over a period of time, because consistent collaborations and long-term campaign projects can keep followers coming back for updates, checking in to see what the newest development in your partnership is. 

There are a variety of ways that you can create meaningful partnerships with influencers and affiliates or brand advocates. Some of these include live Instagram story collaborations, content series, shared discount codes or promotions, as well as giveaways and contests. 

These actions not only encourage follower engagement, but it also helps to build shared brand credibility and solidify your reputation as a reliable and valuable brand or business. 

Collaborations and campaigns done with partners should always be as authentic as possible, and they should appeal to your followers’ interests and provide value to their experience on the Instagram platform. 

Avoid making partnerships that are too far outside of your niche, don’t reach users in your target audience, or want to create campaigns that lean heavily towards sales and marketing. Remember, you want to show your followers that you actually have a relationship with this partner or influencer and that you have a connection. 

If your partnership efforts come off as trying too hard to make sales, it will turn off potential followers. You want to find a balance between enjoyable content that helps to feature both partners but also encourages followers to take action.

If you’re finding it difficult to make valuable partnerships and can’t secure any type of shared campaigns, try reposting content from profiles that you’d like to eventually partner with. You can use apps like Repost to share content and give credit to original posters, or share posts in your stories and mention the account. 

This will generate interest in the original poster’s account, and also help to get you on their radar, setting the groundwork for a partnership if you can show that the relationship will be mutually beneficial. 

Tip 4 to Get More Instagram Followers: Feature User-Generated Content 

There’s no doubt that Instagram users love to have their moment of fame, and when they’re featured by a brand or business, they’re more likely to continue to engage with the brand and share their content. 

Even if you don’t sell a tangible product that users can wear or use, there are still plenty of ways to feature user-generated content (UGC) get Instagram followers. For example, if you have a restaurant, you can share photos that people post at your restaurant. Or, if you have a blog, you can create a profile-specific hashtag and feature content that includes that hashtag. 

Ultimately, there’s always a way to be creative and ask users to provide you with UGC. You can include a challenge in your posts or stories, asking users to tag you in their posts related to what you’re asking them to do. This is an excellent way to get users to tag you and be able to feature your followers and viewers that are engaging with your brand and content. 

Not only that, UGC has proven benefits. 86% of companies today are using UGC, and it’s shown that engagement is boosted by 28% when using UGC as opposed to standard company or brand posts. Even more compelling, it has a 4.5% higher conversion rate. That’s huge! 

UGC is a really valuable way to get content for your profile that users actually want to see. And the more they see other users featured, the more likely they are to engage with you and hope to be featured as well. 

Another pro-tip for getting UGC is to create a custom Instagram stories filter for your brand. It’s really easy to do using Spark AR studio, and when looking to find a filter, anyone can have access to it. You can share stories that use your filter, and even if you don’t, whoever views that story including your filter will give your brand exposure. 

You can also create brand-specific stickers and GIFs, which can also encourage users to get involved and give you potential UGC. Be creative, and give users a way to have fun with your brand and content! Featuring them will no doubt make them happy, generate conversation around your brand, and is likely to encourage users to check you out and become part of the fun.

UGC is a great way to gain Instagram followers. 

Tip 5 to Get More Instagram Followers: Use Hashtags for Reach 

Hashtags for Reach

Oh, Hashtags. It’s not breaking news that hashtags increase Instagram followers; in fact, that’s their whole purpose— to build connections between users and help them to find content that is interesting and valuable to them. 

But, how can you decide on an effective hashtag strategy in order to gain Instagram followers? There are a couple key elements that you should keep in mind when using hashtags to reach more users. 

Let’s take a look at the most important elements of any effective hashtag strategy:

  • Avoid over-saturated hashtags.

Some of the most popular hashtags on Instagram include #love, #beauty, #instagood, #OOTD, among others. These hashtags are flooded with photos from users all around the world, and the feed is continuously being pushed down by all of the new posts being published with the tag.

If you post a photo using only extremely saturated hashtags, your content will never get the reach you need, because there are too many new posts pushing it out of the view of users. 

Therefore, it’s important to use hashtags that are more specifically connected to your niche, ones that your target audience users are likely to follow or see. If your posts consistently appear in a hashtag feed that target users arefollowing, you’re likely to increase your follower count. 

Find ways to make popular hashtags more unique to your niche and brand, and do your research. Think of some hashtags you’d like to use, and check out how many posts are attached to it. See what kind of engagement posts are getting, and make sure that the engagement is coming from users in your target audience. 

  • Create a branded hashtag. 

A branded hashtag can be a great way to generate interest around your campaign and build a lot of UGC. This helps to boost engagement and get people talking about your brand or campaign. 

  • Use the right number of hashtags.

While many people still argue about what the “right number” of hashtags is, it’s really up to you to observe what works best for you. The maximum you can use is 30, but the general consensus is that anywhere from 1-11 is an ideal number. Remember, if you keep them focused on your niche, that should be a good number to reach the people you need to. 

You can include these hashtags directly in your caption, working them into the language of your caption creatively. Also, you can list them after your caption; this can be done through creating space and pushing them down below the caption or after the “see more” button next to your caption. 

If you don’t want your caption section cluttered with hashtags, you can put the remaining hashtags in the comment section by leaving a comment with your hashtags. This is known as the “first comment” strategy. 

Tip 5 to Get More Instagram Followers: Beef Up Your Instagram Stories 

Instagram stories is a huge part of Instagram now, and while previously Instagram focused mostly on content in your photo feed, video has become an emerging player in Instagram content strategy. If you want to increase Instagram followers, you’ve got to keep up with the trend. Video is a big part of Instagram, and stories makes it accessible to users and followers alike.

Instagram reports that over 500 million users engage in stories, which is half of the monthly active user count. This is a huge number, and you’ve got to create an effective and present Instagram stories strategy if you want to be successful in getting more followers and retaining them. 

Users want to see that you have Instagram stories. If a user in your target audience visits your profile and you have no active Instagram stories to view, and you have no Instagram story highlights on your profile page, they are likely to keep moving. 

You’ve got to have a complete Instagram strategy that shows you are present on the platform and that you are available and engaging with your followers. If you’re not doing that, you’re behind the curve. A third of the most viewed stories are from businesses, and 55.4% of influencers use Instagram stories for sponsored campaigns. 

So, with Instagram stories here to stay, what are some ways that you can make the most of the feature? Let’s take a look at the best action items for you to gain Instagram followers through stories. 

  • Use call-to-actions.

Instagram stories offer so many great ways to engage your followers by asking them to do something. You can use the features of Instagram stories to ask your followers questions, featuring their responses as UGC. You can also ask them to use a rating scale to respond to your story. 

You can create polls and have users respond, and you can have them vote on different options. These tools are increasingly common, and they’re a really simple, mindless way to boost engagement on your Instagram story. 

For example, if you’re a fashion blogger, create multiple stories with two outfit options. Use the voting option to ask users to choose between look A and look B. Later, you can post the results! You can then take the opportunity to use any product or brand plugs, all the while telling a fun story and allowing your users to engage and be a part of your story. 

Keeping your story engaging for your followers and asking them to take part helps to boost your presence and makes you a more connected and humanistic brand. People want to feel that they can connect with you. 

  • Use design templates.

We discussed this briefly earlier, but using a graphic design platform like Canva can help you to create beautiful Instagram stories and help to keep your brand aesthetic consistent. There are so many templates to choose from and you can customize them as you see fit. Look for resources to help take your story visuals to the next level. 

  • Use video.

Instagram stories is a common place for people to talk directly to their followers or feature fun videos of brand-related events and also daily activities. It’s really important to show your followers who is behind the account; they want to see you and they want to see what’s going on. Videos perform well in Instagram stories. 

  • Use hashtags and geotags.

Hashtags and geotags help get your stories out there to more users in your target audience. Not only that, if you use hashtags and geotags, your story can be featured in the hashtag or location feed. This is a big way to get more views and reach more of your target audience members. 

  • Go live.

Going live is a great way to attract viewers to your stories and also to connect with your followers and viewers right in the moment. You can also use collaborative live stories with brand partners or influencers to reach more target users. 

It’s really important to have a consistent Instagram stories strategy. Users expect you to be present using this feature, and not only that, stories that you post can be saved to Instagram highlights on your main profile, so you’ve got to keep that in mind when designing content. If you want something to appear in your highlights, you’ve got to first share it to stories. 

Tip 6 to Get More Instagram Followers: Monitor Instagram Insights and Analytics

Instagram Analytics

All of the tips we have to increase Instagram followers are super valuable, but if you don’t have a clue about how your content is performing, all of your hard word and diligent efforts are basically worthless. 

You need to be using Instagram insights or an Instagram analytics service to monitor your content performance and see how your follower growth is moving and changing. 

Instagram insights can help you to identify what actions are being taken from your posts, how people engage with your stories (do they go to the next? Do they go back? Do they exit? Do they click on the tags in your story?), when your posts are getting viewed, what your target audience looks like, and more. 

You’ve got to track this manually and know what posts perform the best. If you need more organization and data tracking, an Instagram analytics service like Iconosquare or Union Metrics can help give you detailed reports on performance so you know what strategies and content are working, and what you need to adjust. 

You should know all of your metrics. If you don’t, you’ll never be able to continue developing a high-functioning Instagram strategy. 

Tip 7 to Get More Instagram Followers: Cross-Promote 

While Instagram is an extremely popular platform, there’s no doubt that other social media platforms have a high level of engagement and usage stats as well. If you have a well-rounded social media strategy, you can use your other networks to promote your Instagram. 

Because Facebook and Instagram are under the same ownership umbrella, posting between the two platforms is pretty seamless. You can share your Instagram posts and stories to Facebook directly through posting on Instagram, which helps to cross-share and drive traffic from Facebook to Instagram. 

Not only that, if you’re using platforms like YouTube, Twitter, or TikTok, you can link your Instagram and funnel traffic from those platforms as well. 

Some of the most successful Instagram users started out as YouTube stars, so it does represent the strong potential for using cross-platform traffic to build multiple platforms. 

In addition to social media cross-promotion, you should include your social media links in all of your copy. If you’re sending out email blasts or marketing, include a link to your Instagram and other relevant social networks. 

If you have an e-commerce store or website, make it easy for viewers and shoppers to access your Instagram. Encourage them to follow you, and encourage them to tag you when they post on the platform. Again, using these types of cross-promotion strategies can help get you more UGC, which will boost engagement and conversion. 

There’s no doubt that cross-promoting your Instagram throughout your other social media platforms, email, and websites can drive traffic to your profile, increasing Instagram followers. The larger your presence, the stronger your brand power. 

Tip 8 to Get More Instagram Followers: Incorporate More Video 

Instagram Video

As we said with Instagram stories, Instagram is always evolving to incorporate more video features on the platform. Because of the emergence of apps like Snapchat and TikTok, Instagram has tried to incorporate these features to keep people on their platform. Largely, it’s been working. 

Features like Instagram stories, IGTV, as well as Instagram reels offer users the opportunity to expand their content through video. 

To get Instagram followers, it’s recommended that you feature more video content on your profile. There are a few recommended ways that you can do this. 

The first way to include more video on your Instagram without it totally taking over is to create an IGTV series. IGTV is increasingly popular, and it differs from stories in the sense that stories only allow for up to 15 seconds of video, while IGTV requires videos to be a minimum of 1 minute to post. 

This gives Instagram users the chance to expand their video content and reach more users with engaging content that goes into more detail and depth about topics related to their brand. You can choose one topic, and create a variety of “episodes” around the topic; you can choose a how-to topic, or even go through the steps in a process or a behind-the-scenes. 

You could also feature interviews with relevant players or users that are connected to your brand discussing their opinions or insights about a topic. The possibilities are endless, really, so be creative. 

When making a decision, think about what type of content performs best on your feed and what your audience really wants to see more of. The more valuable your IGTV series is, the more likely it is to bring in new followers. 

Another way to incorporate video is to use Instagram reels. This models the type of videos that you might see on TikTok in the sense that they are short, multi-clip videos with audio and effects. It’s a great new way to add more content to your profile and extend your reach and exposure to gain Instagram followers. 

Reels can be a really creative way to show your brand personality and connect with your followers and target users. It helps to show who you are, making your brand more authentic and strengthens your community. 

You could also implement things like how-tos and educational topics; the videos are short enough to remain interesting and capture users’ attention. They can also be used to showcase your products and show off new launches or the most popular elements of your business. 

All in all, Instagram has given their users more than enough options to include video on their platform, and all of this is in addition to regular content feed videos. So, if you’re not comfortable with videos, start looking up some YouTube tutorials and get familiar, because video is not going anywhere! 

If you want to gain Instagram followers, it’s vital that you expand your content strategy to regularly incorporate video content. 

Tip 9 to Get More Instagram Followers: Use Longer Captions on Your Posts 

Instagram still remains a mainly visual platform, and there are many elements that are shaped by aesthetics and visual cohesion. Even still, that doesn’t mean you can ignore the way that text is used on the platform. 

One of the most important ways for you to speak to your followers is through Instagram captions. They say a picture is worth a thousand words, but with captions, they’re worth even more. 

People want to hear the story behind the photo; they want to hear your perspective, why you posted it, what it means. They want to hear your voice and they want to feel your brand authenticity. 

More than half of Instagram captions and comments contain emojis, so you don’t have to shy away from using them, but don’t go overboard. 

The average caption length has pretty much doubled in the past years, so it goes to show that the strategy of longer captions is starting to stick. 

It’s important to include content with longer captions because you can communicate to your followers what your brand is about, building stronger relationships and helping your followers and target users connect with your brand values. 

That doesn’t mean you always have to use a long-winded caption; in fact, it’s recommended that you alternate between long and short captions for best performance. Remember, the goal is authenticity, and the human experience is like a rollercoaster.

There are some days when maybe you want to be more short and fun, direct and to the point, and other days where you want to expand a bit and tell the story behind the photo, empower your followers through encouraging words, or describe something about your brand values and social views. 

In case you didn’t know, consumers want to see their favorite brands and companies supporting social and environmental issues; a whopping 70% of consumers want to know what brands and companies do to support the issues they care about, and 46% pay close attention to social responsibility efforts by brands. 

That means you should use your social media platform not only to post great content, but to give your brand a voice and show your community how you are taking action to support issues your company cares about, and also how they can do the same. This goes a long way in boosting brand credibility and loyalty. 

Keep an eye on your Instagram analytics to see which types of posts and captioning works best with your audience and then you can create a strategy that works best for you. 

Tip 10 to Get More Instagram Followers: Show More Faces

On that same note of authenticity, it’s important that you show your audience who is behind the profile! After all, Instagram is a social media platform, and people still want to be able to have social connections, even with brands and businesses. 

In fact, posts that include people’s faces get more engagement; according to Omnicore, they get 38% more likes than posts that don’t include people. Since the Instagram algorithm is linked to engagement, that means that posts incorporating people are going to perform better on the Instagram algorithm. 

So, that goes to show users value seeing people in Instagram content. If you featured more faces in your content, you’re likely to get more Instagram followers, as your brand comes off as more transparent and more authentic. 

How can you incorporate more people into your content without being overly corny or annoying? Well, there are a lot of different ways! 

You can use your Instagram stories, reels, and IGTV, as we mentioned above. You can also feature people in your content through modeling, UGC, or featuring people involved in your brand or behind the scenes. 

You can use people to provide updates on the brand in Instagram stories, or even Instagram live to jump on and say hi to your followers and engage with them. 

If you have a team of employees or people that work with your brand, feature them! Users love to see the human side of your brand, and people connect more with other people. Seeing people in your content helps users to identify with your brand. 

Sometimes, there is a lack of content incorporating people and selfies because people are camera shy or afraid of being recorded. While this can be a bit uncomfortable at first, remember, your purpose is to be authentic! Just keep practicing and get more comfortable with talking directly to your followers. 

They will appreciate your directness and honesty. They want to see you, trust us. Always learn more about what your followers want and tailor your content to what performs best; that will help you feel more comfortable. 

If you know your audience loves to see Instagram story updates from your team members, do it! If you always get great performance on how-to videos in your content feed, keep incorporating those. 

If you’re able to incorporate a mix of content that includes people and faces, you’re bound to get more reach and engagement, gaining more Instagram followers. 

Final Thoughts 

So, there you have it! The top ten strategies to get more Instagram followers this year. 

As you can see, now more than ever, showing brand authenticity is key. It’s also really important to make users feel connected to you, engaging them through features like Instagram stories, captions, IGTV and reels. 

Studying your analytics can help you to understand what your followers and target audience users actually want; tailor your content to your audience in creative ways and set yourself apart from others in your niche by having a strong brand voice and using engagement techniques to keep your followers building a bond with you. 

Using UGC can help you to increase engagement and conversion, as well as productive partnership with brand affiliates, advocates, and micro-influencers. Don’t forget about a real follower growth service like Growthoid that can help you get Instagram followers in a real, organic way so you can focus on ways to keep enhancing your content. 

At the end of the day, Instagram is a social media platform. Keep your brand accessible to users, provide awesome content, use the backend strategies to build your reach, and keep your brand image, aesthetic, and voice crystal clear. If you follow these strategies, there’s no doubt that you’ll get more Instagram followers on a consistent basis. 

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Prestige Media

Written by Prestige Media

Prestige Media leverages data and technology to help scale your business through performance media. Innovative Strategies. Brand Establishment. Credibility Expansion.

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