Born and raised in New York, Brian Yip is an entrepreneur with a passion for helping others achieve their goals. Founder of Leads to Greatness, a marketing agency, Brian says, “I believe greatness is achievable and reachable by anyone. Sometimes, you just have to be shown the way”. With the digital age changing over time and in-store advertising limiting his full potential, Brian started Leads to Greatness.
From being in debt and struggling years ago, to today being debt-free with a clear goal and mission, his goal was to help others find their voice and the best version of themselves. Brian has met people from all walks of life and understands what it’s like to be in a vast ocean of opportunities. He came from a regular middle-class family, but nothing was ever handed to him. Therefore, he learned to appreciate the value of the journey and the hard work required to reach one’s goals.
Brian knows the struggles of trying to make it on your own. From homeless and living out of an extended stay motel for some time. However, through action, consistency, and a positive attitude, Brian was able to defy all odds. Through years of trial and error, Brian has learned that while not impossible, it’s practically improbable to be successful as a solo act. He adds, “Having a team around you is almost a necessary component of success. I know the value of what it means to have a team and mentors around you”.
Moreover, Leads to Greatness is a full-service digital marketing agency based in New York. The agency mainly deals with business professionals, as well as personal brands. With their industry-leading CRM platform, you can communicate with your leads all in one place. As a full-service agency with a focus on digital marketing, Leads to Greatness specializes in putting you in front of the right audience, in the right way, and at the right time. Their target demographic is anyone who wants to be an authoritative figure in their industry and they believe in putting their clients first. Brian adds, “We understand that the universe will help us achieve our goals when we take care of our clients first”.