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How Maverick Media Lab is Redefining the Mortgage Marketing Industry in 2022

The biggest problem in the mortgage industry today is the lack of marketing education, up to date marketing technology, and support for mortgage professionals

Entrepreneur and mortgage market expert Gilberto Rosas says that the biggest problem in the mortgage industry today is the lack of marketing education, up to date marketing technology, and support for mortgage professionals, stating “There isn’t enough education or support around marketing which sets up a lot of new mortgage professionals in a position to fail”. 

This need in the field compelled Gilberto Rosas to set up Maverick Media Lab

Sales and marketing are any business’s lifeblood, especially in the mortgage industry. Statistics show that customers acquired through referrals have a 37% higher retention rate. The referred customers also have an 18% lower churn, unlike customers acquired by other means. 

The issue, however, is that most mortgage professionals don’t know where to begin when it comes to reaching out and converting clients. When mortgage professionals reach out to marketing companies, their solutions are to sell leads, set up websites, and SEO. But how many mortgage professionals have had the experience of:

  • Buying leads and getting zero R.O.I
  • Traditional marketing (direct mail, magazine ads, etc.) leads to poor results. 
  • Cold-calling potential referral partners
  • Attending networking events
  • Doing “lunch and learns”
  • Making in-person visits to no avail

The issue with the above tactics is that they may not get you the kind of reliable referral source you need to hit your revenue goals. 

Maverick Media Lab is the only company that provides a turnkey, hands-off system to acquire referral partnerships. The company has a proven track record of helping clients land referral partners in the past 6 years. 

The company gains the trust of their customers as they tailor their services to what the client needs and wants. The service they offer provides outstanding results as the results stem from dozens of iterations and micro improvements over time. 

Maverick Media Lab has helped hundreds of clients to date, including a customer Phil Wright, who began averaging 2-3 closed deals within 60 days of working together (on top of what he was already producing). Later that year, Phil had added multiple six figures ($200,000+) to his bottom line due to the realtors Maverick Media Lab helped him acquire for his mortgage business.

Sales and marketing are crucial components of any industry. Unfortunately, since most mortgage professionals are not well-informed on how to effectively market their services to borrowers and realtors, many mortgage professionals fail.  The reason why Maverick Media Lab has been so successful in helping clients win is that their dialed-in processes and methods give them a competitive advantage, making the barrier to entry much higher for anyone in the mortgage marketing space.

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Written by Kelly Wing