We all know how important hashtags are on other social media profiles – but what about TikTok?
This brand new social media platform has staked its claim in a pretty significant amount of the social media game – but do you need hashtags to survive? The short and sweet answer is yes.
If you’re looking for some of the best TikTok hashtags for your niche, but you don’t even know where to start, let’s talk about it. Here is how to find trending hashtags on TikTok right now.
Why Are They So Important?
Why are hashtags so important, anyway? Well, they are the bread and butter of viral challenges that have changed the face of TikTok for good. They are the lifeblood of everyone’s content, which means that without them, you haven’t got a good chance of being seen.
Hashtags organize content on TikTok into categories and help users looking for a specific piece of content to find it. If you have a TikTok account that is set to public and you put a hashtag on your video content, it will be organized under that hashtag, so people can find you quicker.
Using the right hashtags can even get you featured on the ‘For You’ page. They’re also a great way to go viral, too.
Branded Hashtag Challenges
If you’re a brand and you’re hoping to generate a new wave of interest around your products, then you need to create a hashtag that’s going to be associated with your brand for years to come. Try to come up with something unique to you, and original enough to stand out from the crowd.
Remember to include them in your hashtags if you’re an influencer and hope to work with brands on TikTok. The more relevant your hashtags are to your niche, the better a chance you have of growing and doing well, so make sure that they are as close to what you’re trying to create as possible.
Get the Balance Right
When it comes to finding trending hashtags for your brand or TikTok page, the more balanced they are, the better. This means that you need to find a perfect balance between trending hashtags that are broad and then trending hashtags that are niche-specific.
While niche hashtags are helpful for making your content and page original, try not to get too niche, either. You want to remain as relevant and palatable for as many people as possible to get more TikTok followers, so finding trending hashtags is all about getting that balance right.
Begin with broad hashtags, and get more and more specific as you go along. Once you’ve done a bit of experimenting with it, you’ll work out the perfect hashtag strategy for your niche.
Get on TikTok
One of the best ways to find trending hashtags that fit in with your content is to start looking at TikTok. It’s super easy to discover trending, new hashtags through TikTok – all you’ve got to do is go to the Discover tab.
Once you’re there, take your time scrolling through to see what’s hot right now. This is a great way to find hashtags within your niche that other people are using to put the viral stamp on their content. If they’ve been able to do it, there’s no reason why you can’t.
Feel like finding trending hashtags for your niche is easier said than done? Then you need to try HashtagsforLikes.
HashtagsforLikes is a hashtag generator that has been around since people started seeing hashtags as worth their while. In fact, they were one of the first brands to come up with this type of search engine. All you do is search a hashtag that you have been using for a while, and HashtagsforLikes will produce hundreds of similar options.
All of these similar options will come with details and stats around how they’ve been used and received, so you can decide if they’re a good fit. HashtagsforLikes is a great way to find the right hashtags for your industry.
Check Out Your Competitors
How much does it annoy you that your competitors are doing better than you are? If you spend a lot of time and energy thinking about this, try to channel it into something productive.
One thing that you can do that’s productive is to check out what hashtags your competitors are using. They’ve obviously been using them for a while, and they’re working, so why not take a page from their book and use it to leverage your own content?
Test Your Hashtags Out
Once you’ve got a hashtag list together of options that you think might work, don’t forget to play around with them and see how they do. Put them up on your next video and see how well it does.
If it doesn’t do as well as you’d hoped, wait until you post something else and try again. If they still aren’t working, then you might need to put a little bit more time into your hashtag research. Remember, there’s no need to get disheartened because it could take a bit of time until you’ve found your ultimate hashtag list for TikTok.
Outsource Your Engagement
TikTok is full of people trying to do exactly what you’re doing, which means that it’s a pretty hard game to play. If finding trending hashtags for TikTok is taking up all of your time, then you might want to think about outsourcing your TikTok engagement.
If you buy TikTok followers this way, you can put more time and effort into your hashtags, and not worry about your follower count. You can put more time into that content, too.
Finding trending hashtags on TikTok is easier said than done at times, but it doesn’t have to be impossible. Try these helpful tricks and tips, and remember that the more you put into your hashtag list, the more you’ll get out of it.
Remember to rotate them from time to time, and don’t be afraid to try new hashtags. Good luck!Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.
Fred is a BA Business Management graduate who has been living in South East Asia for 6 years. It was during this time that he began to teach himself marketing. He has had a lot of success which he puts down to working smart, and doing as little “work” as possible!