Social media has been used as a popular marketing tool for consumer brands for years. With digital platforms and smartphones becoming more and more prominent in everyday life, it’s essential for law firms to utilize social media in a meaningful way.

Here are just a few reasons why it’s important to build a social presence for your firm:

Build relationships

Social media is an excellent place to build relationships with new and existing clients. Think of it as a massive networking platform where old clients can review you and stay in touch and potential clients can discover you. Social media is a great tool to assist you in relationship building.

Find new clients

Social media platforms are a hands-down must when it comes to attracting new clients. According to the American Bar Association, 35% of lawyers who use social media professionally have been able to gain new clients as a result. Building a small social media presence for your law firm can go a long way! 

Be visible

Social media is used by people not only to connect with their friends and relatives but also to engage with brands, especially in this digital era we are living in. The onset of the recent pandemic has highlighted the importance of social media in marketing. In order to be visible when consumers are looking for recommendations or simply doing a quick search for a lawyer, you must be on social media. 

Interested in outsourcing your law firm’s social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your firm’s digital footprint. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “LAW FIRM” to 908-930-9813 to chat with our social media experts.

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