If there’s anything we’ve learned during the pandemic, it is that digital marketing will not be going away any time soon. In fact, according to Sprout Social, there are over 3.6 billion people that are using social media, and that number is only projected to increase to over 4.4 billion by 2025.
Like with most small businesses, law firms took a big hit when everyone was forced to stay at home with almost no one commuting to work. Many personal injury law firms that heavily relied on traditional forms of advertising, such as billboards, were taking a huge revenue reduction as conservative firms had difficulty acquiring new clients.
Like the great Peter Drucker once said, “The entrepreneur always searches for change, responds to it, and exploits it as an opportunity”, Andy Jang saw that there was a huge opportunity during the pandemic within the legal space to help firms acquire new clients.
Andy Jang founded InjuryLeads.co in early 2020 that focused on generating real-time inquiries for personal injury & disability lawyers on a monthly subscription business model. This proved to be an effective decision as Andy currently runs the company out of Las Vegas, NV with clients in over 15 states nationwide.
Unlike many marketing agencies that focus on being a generalist, Andy sought to become the #1 in the law firm marketing space that focuses on being a specialist as well as producing the best results for his clients.
Andy’s prior experience of running his first company, Eclektic Marketing, has helped him scale his business exponentially in a matter of few months by leveraging social media ads with an effective offer. As a digital marketing specialist that focuses on a specific niche, Andy aims to be the #1 in his space in order to bring better value to his clients.
According to the company website, Injury Leads is able to reach over 250 million Americans living in the United States using paid media reach, often known as paid social media advertising or sponsored posts.
Andy isn’t the only marketing agency focused on bringing guaranteed results. In fact, there are numerous companies that promise results but lack the results to bring a positive ROI for many clients. What makes Andy a unique marketer in this space is the fact that he’s able to focus on delivering quality leads over-focusing on just volume that many agencies seem to be focusing on. This results in unreliable leads, poor ROI, and the occasional “churn-and-burn” of their clients that proves to be an inevitable way of ruining many companies’s reputation.
Andy decided to double down on quality using technology such as A.I based targeting, pre-qualifying questions to segment his audience, as well as delivering the highest level of customer satisfaction by focusing on one area at a time.
He has reverse-engineered what the best players are doing in his space and was able to quickly scale to a multi 6-figure agency in less than a year by offering a performance guarantee.
We’re excited to see what Andy does next with his company in 2022.
To follow his journey, visit his personal website at andyjang.com or his Instagram @theandyjang. His company website is www.injuryleads.co
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