Beam is a live stream service that Microsoft has just announced it will acquire. With Beam, users can view video game streamers and even play in real time. In addition, Beam calls its experience, “gamified streaming.” Essentially, users can watch gamers stream their experiences but also participate by selecting a quest or weapon. Chad Gibson, partner group program manager with Xbox Live, said “One of the best parts about Beam is that interactivity is easy for streamers to enable and customize, and is designed to work with any game.”
Of the acquisition, Beam co-founder and CEO Matt Salsamendi said the company will continue to feature cross-platform broadcasts. Moreover, Salsamendi will stay in charge of Beam, collaborating with Xbox’s engineering team. Salsamendi stated, “As part of Xbox, we’ll be able to scale faster than we’ve ever been able to before. We’re expanding the team, bolstering our infrastructure, and most importantly, continuing to grow and support the amazing community at Beam.”Opinions expressed here are the opinions of the author. Influencive does not endrose or review brands mentioned.