Top 7 Instagram Trends You Need To Know In 2021

If you’re the owner of an e-commerce business, one thing you should always focus on is the latest marketing trends.

As 2021 started, it’s the perfect time to look upon the campaigns. With more than 1 billion active users, Instagram is dominating the social media world. This means that you must know the latest Instagram trends that will aid your Instagram marketing efforts in 2021.

In this article, we will discuss the top 7 Instagram trends that you should know to boost your Instagram marketing strategies. Without any further introduction, let’s jump right in.

Instagram Stories are Becoming Backbone of Influencer Marketing

The very first Instagram trend is none other than Instagram stories. Even though Instagram introduced this feature 4 years ago, it quickly became one of the most famous trends of Instagram.

In modern days, Instagram stories are not only the most popular feature on Instagram but also the best product of the parent company that is Facebook.

As more than 78% of brands on Instagram use stories to enhance their influential marketing, the impact of stores on the content is also developing.

The Instagram Reels Will Become More Popular

Instagram Reels is a special feature of Instagram that allows users to edit and create 15-second videos. Instagram Reels was first launched in August 2020.

Since its launch, many Instagram users started calling Reels ‘the TikTok clone’ and ‘TikTok rival of Facebook’.

As the features of Reels are similar to TikTok, it’s no surprise that Instagram Reels are receiving the same popularity as TikTok.

Besides, statistics claim that Instagram Reels is one of the most famous trends of 2021.

Instagram Live

Instagram Live is one of the fastest trends to gain popularity over the past few months. As most countries around the world are suffering from COVID-19 and experiencing lockdown, people are using digital channels to maximize their social interaction.

During the peak of the coronavirus, the usage of Instagram Live had been increased by 70% within a month.

In-App Shopping on Instagram

As the popularity of online shopping, as well as the number of users on Instagram, is growing rapidly, one of the top trends to look out for in 2021 is shopping on Instagram.

Although Instagram cannot become an obvious and primary place for shopping, the marketing strategies are undoubtedly boosting the commerce opportunities.

More than 70% of shoppers use the Instagram platform to research and discover any products or services. As shoppers are spending more time on Instagram to find a relevant product, it’s no surprise to see the Instagram shop as a famous trend.

The Explore Tab of Instagram

The main objective of the Instagram tab is to keep the users engaged with content while they are browsing. Companies used to leverage this method to showcase their undiscovered products and services to the users.

More than 40% of accounts on Instagram use the explore tab at least twice a month. As Instagram is continuously upgrading the platform to make it more user-friendly, it’s the perfect time to explore the shortcuts as well as the usage frequency.

With the help of the explore tab, companies will be able to boost their reach and brand recognition amongst a massive number of audiences.

Use of Branded AR Filter

Since Facebook introduced its augmented reality platform Spark AR in 2019, more than 1.1 billion people in the world have enjoyed it.

Brands and businesses were the first ones to leverage various advanced technologies to provide their potential customer a fresh and unique shopping experience. Additionally, many cosmetic businesses are using AR so that their customer can select different types of make-up shades and apply them to their real-time image.

These are helping the customers to know if the product is suitable for them or not. Users can also try different types of outfits virtually without visiting the products in person. Branded AR filter will help you to gain followers, but you can also escalate the process when you buy real Instagram followers

Judging by the potential, branded AR filters will undoubtedly become one of the hottest Instagram trends in 2021.

IGTV is Gaining Popularity

Last but not least, another important Instagram trend to watch out for in 2021 is the IGTV. IGTV is also known as Instagram TV.

The popularity of IGTV is increasing rapidly because of the announcement that states Instagram will allow advertisements on their long video formats.

This new feature will make IGTV more attractive to the content creators as they can produce great quality IGTV content and make some money from the advertisement revenues. This will also help startups of growing businesses to increase their discoverability and brand awareness.

As per reports, the content creators of IGTV can receive the same percentage of the advertisement revenue just like YouTube. This will help Instagram to stay ahead of Google.

Instagram also claimed that they will introduce new features on the IGTV in 2021 to make it more attractive.


These are the top 7 Instagram trends that you need to watch in 2021. With the help of these trends, you’ll be able to gain enough information to develop an outstanding Instagram marketing strategy that will help you to stay ahead of your competitors. Are you new to the Instagram platform? Or are you promoting your business on Instagram, for some time? Share your thoughts to let us know.

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