What Should Physical Therapists Post on Social Media in 2021?

Here are a few social media marketing musts for your Physical Therapy practice

Physical Therapy - Social Media Marketing (Image sourced via: Ryan Snaadt)

Looking to expand your PT practice but not sure how to reach potential clients? Social media is an excellent way to generate trust and brand awareness for your practice. Here are some things your practice should be posting in order to attract new patients.

Client Testimonials

Embracing the kind words your patients say is a great way to showcase your excellent work (without being braggy – because you’re not doing the bragging!) Creating content around reviews you may have got on other platforms is also a great way to subtly encourage your other patients to share their positive feedback. People are much more likely to engage you if they see that your services are being endorsed by others. 

Benefits of PT Treatment  

Showcasing your practice’s capabilities is a must. Sharing the benefits of physical therapy treatment using case studies and client stories (of course with their permission) can make some great content. 

Value-Based Content

There’s nothing more appealing than value-based content. Be sure that everything you post holds value to your client or prospective client. Whether that be tips or educational content, try as much as possible to post content that the clients can relate to.

Interested in outsourcing your Physical Therapy practices’ social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your practices digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “PT” to 908-930-9813 to chat with our social media experts.


Written by Brendan Cox

Brendan Cox is a contributor at Influencive covering venture capital, entrepreneurs and startups out of New York. Connect with Brendan on Twitter at @iambrendancox

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