Why Every Entrepreneur Should Be Blogging

All the tools needed for blogging

It’s time to let you in on a little secret. While also telling you why blogging for several websites, magazines, and publications has been good for me and my business. But, if you would have known how I got here, you would be shocked.

Yes, I’m an entrepreneur, and no I never used to enjoy writing. Quite frankly I used to be horrible at it. But here I am writing today with a smile on my face. It’s a new found passion of mine.

Something that I actually enjoy doing. Blogging is a unique way to put my voice out into the world. The more I write, the better I get it seems. And the more opportunities seem to come my way.

I want to explain to you some of the opportunities that have come to me through blogging. Then tell you why I feel all entrepreneurs or business owners should be blogging.

Creating a Brand

You are well aware that in the age of social media, everyone is searching everyone and everything. From in their cars to sitting on an airplane. This is not going to stop anytime soon and is probably only going to gain steam.

The real advantage I’ve seen with blogging is that it’s allowed myself to build a brand. People know me now as being a writer for several websites, publications, and magazines. When people in my network are looking for PR or writers, they seem to be coming to me. Without any marketing.

I’ve created a brand around myself for being a writer and this has translated into free traffic and opportunities for my businesses. Hence why as an entrepreneur you should be blogging.

Improving Communication Skills

This has to be one of the most important skills I’ve learnt from blogging. I used to consider myself a great communicator before I started blogging. That turned out to be a lie because I was only truly good at speaking to people in person.

My writing was sub par at its best, and my communication skills were one dimensional. Choosing to step out of my comfort zone to write has allowed me to communicate in a new way. I’m able to paint a picture with words on paper or a screen. When before I used to only be able to paint a picture with my mouth.

Having well-rounded communication skills has opened many doors for me. Just last week I had a friend of mine on Facebook reach out for advice. He wanted my opinion on how he should be approaching an opportunity. He asked should I be contacting this person? Or that person? How should I word it?

This is a simple example that probably 5 years ago would have never happened to me. Because my communication skills were very one dimensional. I’ve built a brand around myself online and in person and now people are seeking me out for advice.

I now feel confident in writing articles, sending important emails, pitching to investors, or speaking in front of 500 people. Yet again another reason why you should be blogging is that it improves your communication skills.

Builds Confidence

If you are an introverted entrepreneur, I hope this tip really resonates with you. Now I’m not going to say that I’m an introvert, because if you know me this is not true. I’m definitely an extrovert, but over the years find myself listening more and talking less. That’s just a part of growing up, isn’t it?

What I’ve found with my writing is that it’s built up my confidence and self-esteem. Before, I wasn’t confident in writing anything. I would barely pass every paper I would write in high school or college. Taking a chance and putting my voice out there has allowed myself to learn a new skill and be vulnerable.

The beautiful thing about writing when you’re an introvert is that it gives you a way to be heard. You generally don’t like speaking out in a crowd of people. And usually hate it when someone calls out your name in a group setting because it embarrasses you.

Writing for a website, your own personal blog, or your company’s blog allows you to be heard. You can sit at home or at your desk and put your thoughts out into the world. The more you do this, the better you will get. That’s how I’ve gotten to where I am today. If a hockey player from Canada can become a writer, you can too (Yes I was a hockey player).

With this post, I hope you are able to relate and I’ve convinced you enough that blogging should be something you need to do. It doesn’t matter who you are or what you are doing. Writing is beneficial in so many ways and I want others to reap the rewards like I have.

It’s Time

If this post has kickstarted you to FINALLY start writing. Here’s an opportunity.

If you want to start your writing career, then comment below or get a hold of me. I want to inspire others to get their voice heard.



Written by Clinton Senkow

Clinton Senkow is the Co-founder & COO of Influencive where he manages and oversee's all business development and partnership activities for Influencive. He's also the CEO of Senkow Ventures which is a digital consultancy for high-growth startups and SMB's, a member of the invite-only Forbes Business Development Council, and was named a "Top 20 Speaker by Forbes". He's also a three-time Top G20 YEA Entrepreneur representing Canada.


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  1. Hey Clinton
    Awesome article. If this piece doesn’t inspire people to pick up a pen (or rather… tap some keys!) then I don’t know what will.
    I myself love writing. Always have and always will. Question for you though: what if one gets carried away and before you know it an intended blogpost ends up a ‘mini’ book? This regularly happens to me. And then editing it down can become a bit frustrating because you have to delete some ideas/thoughts/suggestions.
    Will be great to hear what you think.
    Yours truly, Evan

  2. Really encouraging article. Loved the introvert part. I am a fairly new tech blogger and trying to improve my writing skills. I regularly come up with ideas and topics to write but as i start writing i somehow deviate from the topic and often becomes a mess. I seem loose the continuity of the topic. Would love to hear some suggestions and tips from you on this…Thanks

  3. I am an aspiring entrepreneur myself, yet to prove my mettle but i find myself in a very similar position that you described yourself to be before you started bloghing years back. Would you kindly recommend a few books to read before i get into writing, although i know there’s no better way to learn than to get your hand dirty! ????

    • Sahil, thanks for the comment. A few books that I would recommend you read that will get you into a proper mindset to start acting on changing your life is “School of Greatness” by Lewis Howes and then also “Ego is the Enemy” by Ryan Holiday is another solid read.

  4. Well , for a person like me who had just packed himself in a 4/4 room for around 7 years ,is a great booster . I love reading articles and had been writing for years on my facebook wall just to improvey writing skills .
    I thank you for this astounding post to kickstart on my writng journey .

  5. Great article Clinton. I have been learning the importance of blogging to build a brand and this definitely gave me the motivation to just go for it! I feel as though the first half of this article was about me! Now, I feel compelled to expedite some awesome content that pertains to my industry! Thank you for this!

    • Marissa, I’m so happy to hear this article gave you the confidence to start writing! I hope you are having a great weekend and if there is any way that I can help with your writing, please let me know.

  6. Hi Senkow
    Ur post has inspired me to take up writing would need your guidance and plan my steps ahead to successfully venture into this.

  7. Hi Clinton,

    Awesome Article. I’ve always thought that writing a book on my entrepreneurial journey would be awesome. Perhaps one day it will happen, but for now I recently started a blog, which I haven’t really advertised or even shared with my friends on Facebook. It’s called the eventful journey and it’s just a collection of hurdles and victories as experienced and blogged by an aspiring entrepreneur. I’m not really sure if I’m writing for an audience other than myself. It would be great if a million people read it, but at this stage I guess I’m the only one who values my own insights.

    It would be awesome to keep in touch. All my details are on my blog. I’d have so many questions to ask and I’m sure you’d have awesome insight and direction that would help me.

  8. Hello Clinton
    I’m ready to take my blogs ( done by another blogger) on my website back!!
    I’m a great writer- I seem to make an impact when I make my words concrete..

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