It’s time to let you in on a little secret. While also telling you why blogging for several websites, magazines, and publications has been good for me and my business. But, if you would have known how I got here, you would be shocked.
Yes, I’m an entrepreneur, and no I never used to enjoy writing. Quite frankly I used to be horrible at it. But here I am writing today with a smile on my face. It’s a new found passion of mine.
Something that I actually enjoy doing. Blogging is a unique way to put my voice out into the world. The more I write, the better I get it seems. And the more opportunities seem to come my way.
I want to explain to you some of the opportunities that have come to me through blogging. Then tell you why I feel all entrepreneurs or business owners should be blogging.
Creating a Brand
You are well aware that in the age of social media, everyone is searching everyone and everything. From in their cars to sitting on an airplane. This is not going to stop anytime soon and is probably only going to gain steam.
The real advantage I’ve seen with blogging is that it’s allowed myself to build a brand. People know me now as being a writer for several websites, publications, and magazines. When people in my network are looking for PR or writers, they seem to be coming to me. Without any marketing.
I’ve created a brand around myself for being a writer and this has translated into free traffic and opportunities for my businesses. Hence why as an entrepreneur you should be blogging.
Improving Communication Skills
This has to be one of the most important skills I’ve learnt from blogging. I used to consider myself a great communicator before I started blogging. That turned out to be a lie because I was only truly good at speaking to people in person.
My writing was sub par at its best, and my communication skills were one dimensional. Choosing to step out of my comfort zone to write has allowed me to communicate in a new way. I’m able to paint a picture with words on paper or a screen. When before I used to only be able to paint a picture with my mouth.
Having well-rounded communication skills has opened many doors for me. Just last week I had a friend of mine on Facebook reach out for advice. He wanted my opinion on how he should be approaching an opportunity. He asked should I be contacting this person? Or that person? How should I word it?
This is a simple example that probably 5 years ago would have never happened to me. Because my communication skills were very one dimensional. I’ve built a brand around myself online and in person and now people are seeking me out for advice.
I now feel confident in writing articles, sending important emails, pitching to investors, or speaking in front of 500 people. Yet again another reason why you should be blogging is that it improves your communication skills.
If you are an introverted entrepreneur, I hope this tip really resonates with you. Now I’m not going to say that I’m an introvert, because if you know me this is not true. I’m definitely an extrovert, but over the years find myself listening more and talking less. That’s just a part of growing up, isn’t it?
What I’ve found with my writing is that it’s built up my confidence and self-esteem. Before, I wasn’t confident in writing anything. I would barely pass every paper I would write in high school or college. Taking a chance and putting my voice out there has allowed myself to learn a new skill and be vulnerable.
The beautiful thing about writing when you’re an introvert is that it gives you a way to be heard. You generally don’t like speaking out in a crowd of people. And usually hate it when someone calls out your name in a group setting because it embarrasses you.
Writing for a website, your own personal blog, or your company’s blog allows you to be heard. You can sit at home or at your desk and put your thoughts out into the world. The more you do this, the better you will get. That’s how I’ve gotten to where I am today. If a hockey player from Canada can become a writer, you can too (Yes I was a hockey player).
With this post, I hope you are able to relate and I’ve convinced you enough that blogging should be something you need to do. It doesn’t matter who you are or what you are doing. Writing is beneficial in so many ways and I want others to reap the rewards like I have.
If this post has kickstarted you to FINALLY start writing. Here’s an opportunity.
If you want to start your writing career, then comment below or get a hold of me. I want to inspire others to get their voice heard.
Clinton Senkow is the Co-founder & Chief Operating Officer of Influencive where he manages and oversee’s all business development and partnership activities for Influencive. He’s also a business advisor to high-growth startups and SMB’s, a member of the invite-only Forbes Business Development Council, and was named a “Top 20 Speaker by Forbes in 2017”. He’s also a three-time Top G20 YEA Entrepreneur representing Canada.