About 70% to 80% of all consumer purchasing are attributed to women. They are decision makers and dollar earners. Know about the power of female consumers.Opinions expressed here are the opinions of the author. Influencive does not endorse or review brands mentioned; does not and can not investigate relationships with brands, products, and people mentioned and is up to the author to disclose. VIP Contributors and Contributors, amongst other accounts and articles, are professional fee-based.