Advancements in mobile internet technology have made significant changes in consumer buying habits and preferences. Not only do 73% of shoppers use multiple channels when deciding on their purchasing decision, but they also access these […]
Author: Kevin Payne
8 Tips for Managing a High-Performing Remote Team
Remote work isn’t anything new. We’ve long seen the advent of completely or partially remote teams, with several companies implementing work-from-home days once or twice a week or companies operating beyond the four walls of […]
7 Email Marketing Best Practices to Grow Your List in 2020
Email marketing continues to be one of the most effective strategies that bring the biggest ROI across all marketing channels. The average click-through rate for email marketing is between 1-3% – compared to social media […]
5 Must-Have Elements Your Website Needs to Boost Your Personal Brand
The growth of any business begins with personal branding because it’s how you get to establish your business’ public persona to your target audience. It defines what you and your business stand for, what goals […]
5 Simple Tricks B2B Marketers Can Use for Facebook Dynamic Ads
In 2018, Facebook’s founder and CEO Mark Zuckerberg announced that they would further reduce the organic reach of branded content published on Facebook Pages. The news received mixed reactions. Facebook users were happy because it […]
How to Develop a Guest Blogging Strategy for SEO
Guest blogging has different use-cases that can help businesses achieve their goals. The most common ones are increasing your brand awareness and link building. It’s so effective that Neil Patel considers it to be the […]
8 Simple Ways to Increase Your Email Productivity
The common misconception held about email is that it’s dead or, at the very least, dying. And why not? Marketers can now use a host of platforms and tools to reach out and connect with […]
4 Ways an Ebook Can Boost Your Personal Brand
The growth of any business starts with developing a strong personal brand. That’s because it gives your target market insight on who you are, what your company stands for, what goals you want to achieve, […]
Is Bitcoin the Greatest Fraud of the 21st Century?
Bitcoin has been tagged the 8th wonder of the world, and many people were caught off-guard by the rise of this cryptocurrency. What would you say of any commodity, asset, or innovation that turned $56,000 investment […]
4 Clever Ways to Improve Your Sales Calls
The internet has, for better or worse, dramatically reshaped the way the world works. From how people build personal relationships among each other all the way to how companies conduct business offline, we have witnessed […]
How Inbound Marketing Helped These 7 Saas Startups Grow
Inbound Marketing helps startups use a proven methodology to attract website visitors and convert them into customers. With all the advice on the Internet competing for our attention, I often only listen to individuals talking […]