3 Social Media Marketing Tips for Insurance Agents

3 Tips to Social Media Success for Insurance Companies

Insurance Agency Social Media Marketing. (Image Sourced via: Austin Distel)

In this digital era we now live in, social media platforms have become an integral part of marketing efforts for small businesses. Did you know that in 2021 77.6% of small businesses are using social media to promote their businesses? Here are 3 ways you should use social media to help you get more leads for your insurance company:

1. Build relationships

Building relationships is a key component for the success of any business. Use your reach on social media platforms to build new relationships and maintain old ones. 

2. Find new clients

Finding new clients is as important as maintaining the old ones. To find new clients, be deliberate about your actions. Use definitive measures such as advertisements on social media that target your prospective clients. This way, you will be able to expand your reach, spread the word about your business and connect with potential clients. 

3. Be visible

Put yourself out there by engaging with your followers. Answer questions, solve problems and offer promotions when possible. Keep your target audience in the loop regarding your agency by posting valuable updates from time to time.

Interested in outsourcing your insurance companies’ social media? Cox Visuals is New Jersey’s premier social media agency and the expert in helping you boost your agency’s digital footprint on social media. From setting up your profiles and creating professional content to publishing regular posts and engaging with your followers, we do all the heavy lifting. Text “INSURANCE AGENCY” to 908-930-9813 to chat with our social media experts.


Written by Brendan Cox

Brendan Cox is an American entrepreneur specializing in influencer marketing and social media. He is a driven entrepreneur looking to help businesses and influencers leverage social media to the fullest extent. Under his leadership, Business Blurb has grown exponentially and became the fastest-growing Entrepreneurial Media company.

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