In recent times, celebrities have sought to give back to society by way of funding startups across different niches. Apart from the financial investment, celebrities investing in startups also help to bring a level of publicity to the organization, thanks to their celebrity status.
In this article, we highlight 5 European startups that are funded by celebrity stars.
Landbay, a mortgage lender, is a beneficiary of Andy Murray’s investment funds. In 2018, tennis champion Andy Murray invested in Landbay, having also previously invested in the business. Murray, with a net worth of $100 million, is fast becoming a big name in the startup investment game, with multiple start-up companies benefiting from his entrepreneurial skills so far.
The tennis star has also made known his intention to back Investly, a fintech startup that offers invoicing solutions for small businesses.
Neos is an insurance startup which aims to tap into the emergence of internet-enabled gadgets within the home, and create a new approach to insurance that enables consumers to actively protect their homes and help prevent incidents.
Neos was greatly funded in 2016 by footballing legend, Gary Lineker, during a £1 million funding round. Lineker has a net worth of about $35 million.
A subscription start-up for delivering baby food to the doorstep of busy families, Little Spoon received investment funding from global sports star, Serena Williams. Williams has built a reputation as a respected businesswoman and astute investor. The tennis star, with a net worth of $210 million, invested about $604,000 in the organization.
Vita coco is the world’s leading brand of coconut water, worth up to $1.5 million.
Madonna, widely regarded as the ‘Queen of Pop’ made significant investments in Vita Coco in 2010 to the tune of $10 million. Madonna has a net worth of about $850 million. Vita Coco, currently sold in over 30 countries around the world, has also been funded by other celebrities such as Matthew McConaughey, Demi Moore, among others.
Mobli is an Israel-based social mobile photo and video sharing app. In 2011, Leonardo DiCaprio led a $4 million investment round for the company. The popular titanic star, with a net worth of $260 million has also made investments in Suja Juice, a startup which makes healthy beverages such as organic, cold-pressed juices, and kombucha.
There are other celebrity stars who deserve a mention on this list, including Nas, Priyanka Chopra, Stephen Fry, Maisie Williams, David Beckham, among others.